Home Care

Shoppers looking for laundry detergents have an overwhelming choice as they browse the supermarket aisles. If a detergent fails to get clothes clean, remove stains, keep colors bright or whites brilliant white, they will buy a different brand next time round.

One of three people worldwide do at least some cleaning at home every single day. Over a lifetime, this amounts to several months. Therefore, it is not surprising that consumers are looking for convenient and performant products to clean their home effectively.

Dishwashing is the most common household chore. So it’s no wonder that nearly three-quarters of households in Western Europe trust an automatic dishwasher to do the job. Even in a state-of-the-art dishwasher, sparkling dishes never happen by chance. The detergent makes all the difference. To make your brand the dishwasher detergent of choice for customers, work with BASF for your unique formulation.