The Digital Touchpoint for the Home Care and I&I Cleaning Industry

Engage with BASF and take advantages of a digital customer experience

In a world where digital solutions have become crucial, our path is also digital. Our goal is to leverage the power of digitalization for the Home Care and I&I Industry. By combining our know-how with digital technologies, we create extra value for our customers and increase the efficiency and effectiveness of their operations.

The Digital Touchpoint for Home Care and I&I offers an overview of all digital ways to connect and engage with BASF. Here we summarize the digital channels for companies and individuals to stay informed about our solutions. This platform also acts as a customer engagement hub and technology showcase for the latest tools we’ve been developing to improve both communication and interaction between BASF and its customers.