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Cleaning products are expected to meet a wide range of requirements. BASF provides a broad portfolio of ingredients and technical expertise to support customers in developing and optimizing their formulations. Together with our customers, we work on innovative solutions designed to address a variety of needs across cleaning applications.

BASF Personal Care builds its strength on three core qualities: Market Empathy, Agility and Science Excellence. We understand human needs and changing market demands, respond swiftly and flexibly, and deliver scientifically and economically outstanding concepts and products.