Care 360° Portal

Concepts

Concepts
Focused on market trends

Look at the individual product categories to find out more about what our concepts can do for you. For more inspiration explore our products and formulations.

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AP/Deo
Body Care
Concept & Trends
Face Care
Water-conscious Skin Care Solutions for Sustainable Lifestyles
Talk with our experts about how you can take advantage of our water-conscious concepts to enhance the sustainability of your operations and profit from the waterless cosmetics trend.
Concept & Trends
Verdessence®
The new star lineup of biopolymers in personal care. With our new Verdessence® product line, our commitment to sustainability brings you those biopolymer solutions for personal care, in line with the latest trends.
Body Care
Concept & Trends
Face Care
The Personal Care Elements
Health conscious consumers are looking for care that touches their heartfelt needs within the 4 Elements. Seeking the essence of personal care – A journey through the elements.
Concept & Trends
Face Care
Sustainable solutions to volatile silicones
BASF Personal Care has developed an array of sustainable silicone alternatives that enable you to create products with appealing performance and sensory profiles.
Body Care
Concept & Trends
Face Care
Skin-to-Soul Care
Intensify the emotional experience of your skin care applications based on Cream-to-Oil technology and transform your skin care routine into exceptional and long-lasting well-being moments for both, your SKIN and your SOUL. Slowing it all down…
Body Care
Concept & Trends
Face Care
Hair Conditioning & Shampoo
Hair Styling
Oral care
Sun Care
Sensations
Distinctive personalities, distinctive sensory experiences. Our twofold focus on market empathy and science excellence continues to open up insights into people, their psychology and the types of products that speak to their wishes.
Body Care
Concept & Trends
Face Care
Seasonal Beauty & Care
Dry indoor air and winter winds, hot summer weather and sun exposure – every season brings a different set of challenges to the skin. Meeting beauty needs in every season. BASF Personal Care, the crossover beauty solution provider.
Concept & Trends
Face Care
Hair Conditioning & Shampoo
Rambutan
Every ingredient has its story. Be part of the journey: from sustainable farming practice to the next popular super fruit. Doing something good for our planet while taking care of ourself.
Concept & Trends
ProNature Beauty
ProNature Beauty’s multifaceted solutions offer customers a variety of options when it comes to replacing various dimethicones. Dimethicone sensory alternatives by scientific modelling.
Concept & Trends
Personalized Cosmetics
With our new personalized cosmetic concepts, you can give consumers access to the alphabet to compose tailor-made products for themselves. Using the whole to write great consumer stories. Let’s open a new chapter in personalized cosmetics.