Body Care meets Wellbeing trend

Our body goes through a lot during our lifetime. Fluctuating weight, pregnancy, aging signs, causes a loss of skin elasticity. How to strengthen, tone the skin while ensuring daily hydration?

Hydrating Firming Cream contains Cetiol^® SB 45 and Cegesoft^® PS 6 which offers a pampering body cream leaving the skin soft and smooth. In addition, when applied regularly, the cocktail of actives ingredients such as Proteasyl^® PW PSE LS 8951 and Sveltine^® ST BC10032 provides an immediate firming sensation and beautifies the body curves.

This mix of ingredients with a creamy texture and a slight lemon scent restores and revitalizes your skin.

The BASF solution for your Hydrating Firming Cream

Product Name	Product Description	Claim Hint
Eumulgin® SG	Highly efficient O/W emulsifier with high electrolyte compatibility that enables the incorporation of high amounts of emollients and waxes even at low concentration levels.	Delivers mild formulations, suitable for sensitive skin From 100% plant derived, renewable feedstocks, not preserved Alternative to PEG containing emulsifiers, suitable for natural oriented concepts Approved by COSMOS
Cetiol® SB 45	Unique quality shea butter due to its special hydrogenated fraction.	Skin care effect, with soft and pleasant long-term skin feel Soothing properties due to a high content of unsaponifiable matter Approved by COSMOS
Cetiol® CC	The high-value, dry emollient which delivers a sensorial soft product experience due to its high-spreading ability.	Dry, velvet and soft skin feel Approved by COSMOS >70% derived from natural, renewable feedstocks
Cegesoft® PS 6	The vegetable alternative for mineral oil	Imparts a luxurious after feel and balances the emollient composition From 100% plant derived, renewable feedstocks Alternative to mineral oil concepts, suitable for natural oriented concepts Approved by COSMOS
Proteasyl® PW PSE LS 8951	An hydrating and firming active. It is a natural polypeptidic ingredient acting as a protease inhibitor that quickly improves skin elasticity.	Firmness effect Moisturizes the upper skin layers
Sveltine® ST BC10032	Extracted from purple loosestrife and rich in two specific bio-markers, it targets simultaneously two major body areas: it pushes up the bottom and remodels the thighs.	Thigh shaping Push-up effect Approved by COSMOS