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Personal Care Asia Pacific
Highlights, Concepts & Trends
Trend Spotlights

Trend Spotlights

Spotlight on trends
Catching trends in personal care

Consumer personal care trends go hand-in-hand with the latest developments in terms of performance and sensory profile. BASF Personal Care puts the spotlight on innovative concepts that match current global trends with huge market potential.

Trend Spotlight
Face Care meets Versatility for a simplified routine
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Trend Spotlight
Body Care meets Relaxation and Hydration combined
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Trend Spotlight
Deo meets new Texture, Naturalness and Effectiveness
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Trend Spotlight
Hair Care meets Innovative Texture
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Trend Spotlight
Hair Care meets Multi Functional Shampoo Mask
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Trend Spotlight
Face Care meets Multifunctional Protection
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teaser-Face-Care-meets-Mature-Skin
Trend Spotlight
Face Care meets Mature Skin
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teaser_Shower-Gel-meets-Zero-Waste
Trend Spotlight
Shower Gel meets Zero Waste
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teaser_Facial-Cleansing-meets-a-Milky-Sensory-experience
Trend Spotlight
Facial Cleansing meets a Milky Sensory experience
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Trend Spotlight
Facial Cleansing meets Transforming textures
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Trend Spotlight
Hair Care meets Climate Friendliness
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Trend Spotlight
Body Wash meets Zero Waste
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Trend Spotlight
Body Care meets Genderless
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Trend Spotlight
Body Care meets Sensorial Experience
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Trend Spotlight
Face Cleansing meets Blue Beauty
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Trend Spotlight
Hair Care meets Fast Repair Treatment
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Trend Spotlight
Face Wash meets Advanced Cleansers
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Trend Spotlight
Hair Care meets Asian Beauty Rituals
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Trend Spotlight
Face Care meets radiance care for mask make up
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Trend Spotlight
Face Care meets eco-conscious trend
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Trend Spotlight
Hair Care meets the perfect repair leave-in treatment 
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Trend Spotlight
Oral Care meets minimalist formulas
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Trend Spotlight
Sun Care meets clear sunscreen sticks
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Trend Spotlight
Sun Care meets new Outdoor
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Trend Spotlight
Shampoo meets Hydrating Care
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Trend Spotlight
Hand cream meets Zero Waste
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Trend Spotlight
Body wash meets Amazing Textures
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Trend Spotlight
Shower Cream meets Naturalness
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Trend Spotlight
Face Cleansing meets Sensitive Skin
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mask-meets-exfoliation
Trend Spotlight
Mask meets Exfoliation
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Trend Spotlight
Hair Care meets Intense Leave-in Treatment
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Trend Spotlight
Hair Care meets Damaged Hair Repair Trend
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Trend Spotlight
Hair Care meets Transforming Textures Trend
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Trend Spotlight
Facial Cleansing meets Skinimalism Trend
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Trend Spotlight
Face Care meets Waterless Sticks Trend
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Trend Spotlight
Face Care meets Refreshing Sticks Trend
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Trend Spotlight
Styling meets Transforming Textures
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Trend Spotlight
Body Care meets Wellbeing trend
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Trend Spotlight
Hair Care meets Zero Waste trend
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Trend Spotlight
Body Wash meets Naturalness
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Trend Spotlight
Cleansing Care meets purifying ingredients
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shower_gel_meets_waterless_trend
Trend Spotlight
Shower Gel meets waterless trend
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nail_polish_meets_cocooning_time
Trend Spotlight
Nail polish meets cocooning time
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hair_care_meets_microbiome_balance
Trend Spotlight
Hair Care meets microbiome balance
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emulsion_meets_multi_protection
Trend Spotlight
Emulsion meets multi protection
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beard_meets_soothing_care
Trend Spotlight
Beard meets soothing care
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sun_care_meets_protective_water
Trend Spotlight
Sun Care meets Protective Water
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body_care_meets_anti-ageing
Trend Spotlight
Body Care meets Anti-Ageing
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cleansing_butter_meets_face_care
Trend Spotlight
Cleansing Butter meets Face Care
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bi-phase_meets_body_wash
Trend Spotlight
Bi-phase meets Body Wash
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peel_off_mask_meets_face
Trend Spotlight
Peel Off Mask meets Face
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shaving_meets_women_body_wash
Trend Spotlight
Shaving meets Wo’Men Body Wash
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exfoliating_gum_meets_body_care
Trend Spotlight
Exfoliating Gum meets Body Care
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multitasking_meets_face_care
Trend Spotlight
Multitasking meets Face Care
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sugar_meets_body_peeling
Trend Spotlight
Sugar meets Body Peeling
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peeling_meets_night_care
Trend Spotlight
Peeling meets Night Care
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low_shampoo_meets_conditioner_stage
Trend Spotlight
Hair meets Protection
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face_care_meets_bi_phase
Trend Spotlight
Face Care meets Bi-Phase
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Trend Spotlight
Body Care meets Mousse
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conditioner_meets_caring_effect
Trend Spotlight
Conditioner meets Caring Effect
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hair_mask_meets_hair_breakage_stage
Trend Spotlight
Hair care meets Micellar Shampoo
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face_meets_liquid_care
Trend Spotlight
Face meets Liquid Care
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face_care_meets_mature_skin_stage
Trend Spotlight
Face Care meets Mature Skin
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hair_mask_meets_hair_breakage_stage
Trend Spotlight
Hair Mask meets Hair Breakage
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micellar_water_meets_instant_foam_stage
Trend Spotlight
Micellar Water meets Instant Foam
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Trend Spotlight
Moisturization meets Wet Skin
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milk_meets_hair_shampoo_stage
Trend Spotlight
Milk meets Hair Shampoo
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mist_water_meets_sun_protection_stage
Trend Spotlight
Mist Water meets Sun Protection
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Trend Spotlight
Sensitive meets Face Care
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Trend Spotlight
Jelly & Shimmer meets Conditioner
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Trend Spotlight
Hydration Butter meets Body and Hair
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Trend Spotlight
Argan Shake meets Hair
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Trend Spotlight
Spray & Care meets Body
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Trend Spotlight
Dry Oil & Shimmer meets Body & Hair
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Trend Spotlight
Oil meets Cleansing Care
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low_shampoo_meets_conditioner_stage
Trend Spotlight
Low Shampoo meets Conditioner
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moisturization-meets-tattooed-skin
Trend Spotlight
Moisturization meets Tattooed Skin
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multitasking_meets_face_care
Trend Spotlight
Face Care meets Boosting Effect
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