Hair Care meets Asian Beauty Rituals
Rice & Soy Protein Shampoo
The trend Rinsing hair with rice water is a traditional beauty treatment in many regions in Asia. This alternative beauty remedy is now popular across the world and the cosmetic industry is aware that ingredients such as rice or soy are more than just a protein treatment. They are strengthening agents that help repair damaged hair and improve elasticity. Rice & Soy Protein Shampoo is formulated according to Cosmos Standard for Natural Cosmetics. It contains the active ingredient PeptAIde® 4.01, an organic rice peptide hydrolysate. Both help to keep the cuticle smooths, and repair & strengthen the hair. The gentle, plant-based APG® surfactant Plantacare® 818 UP is, in combination with Plantapon® ACG 50, an efficient alternative to sulfate surfactants. They lead to a softer skin while providing a creamy and soft foam with Lamesoft® PO 65.
An immersive journey for your hair!
1This formulation is also available without active ingredients
| Product Name | Product Description | Claim Hint |
| Plantacare® 818 UP | Nonionic surfactant suitable for various cosmetic cleansing preparations |
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| Plantapon® ACG 50 | Gentle anionic surfactant made from natural-origin amino acids and vegetable-based fatty acids -100% naturally derived |
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| Lamesoft® PO 65 | Lipid layer enhancer for surfactant cleansing preparations |
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| PeptAIde® 4.0 | Multifunctional, natural active ingredient, characterized by 4 specific peptides discovered by Artificial Intelligence which are unlocked from rice protein, contributing to soothe the skin. |
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