Hair care meets Micellar Shampoo

Micellar technology has been a mainstay of the beauty world for years and this claim is now being used in shampoo. Based on the same principle as the famous micellar cleansing water, the micellar shampoo is designed to gently remove dirt from the tresses and scalp, providing a deep clean that’s suitable for everyday use.

The BASF Micellar shampoo offers a new type of hair cleansing experience that gently washes away dirt, grit, and pollution. The combination of our mild hair protecting surfactant and the Puricare^® POE LS 9727 that reduces damage of the hair fiber, keeps the hair fresh and clean. This BASF sulfate-free formula provides an excellent result on wet combing performance.

The BASF solution for your Micellar Shampoo

Product Name	Product Description	Claim Hint
Plantacare® 818 UP	A nonionic surfactant standing for first-rate environmental and skin compatibility profile, creating a perfect synergy of mildness, foaming performance and effective cleansing.	Outstanding and proven mildness Mild and natural hair protecting surfactant Excellent foaming and cleansing properties Approved by COSMOS 100% derived from natural, renewable feedstocks
Dehyton^®PK 45	Very mild amphoteric surfactant that reduces irritation level of primary surfactants	Excellent dermatological properties due to very low irritation level Foam booster and viscosity builder Suitable for sulfate-free solutions
Puricare^®POE LS 9727	Seed extract of the Moringa "miracle tree"	Reduces structural damages of the hair fiber by environmental impacts and maintains combability Can form a protective film on the hair fiber that repels dust particles Provides a conditioning and strengthening effect