Cleansing Butter meets Face Care

Facial cleansing has emerged as an important part of the urban beauty routine, and cleansers are an essential part of the well-being of the skin. A multitude of products are available, addressing consumer needs and providing various additional benefits such as good skin compatibility, hydration, anti-pollution protection and skin barrier repair.

BASF Soothing Cleansing Butter is an innovative anhydrous formulation based on Cegesoft® VP, Cutina® PES and natural shea butter Cetiol® SB 45. This delicious melting texture is easy to apply on skin. It removes make-up and dirt and is easy to rinse as it transforms into a light lotion when it gets in contact with water. After rinse-off, the skin is clean and feels soft, fresh and not greasy.

BASF Soothing Cleansing Butter, a different way to cleanse you face.

The BASF solution for your Soothing Cleansing Butter

Product Name	Product Description	Claim Hint
Cegesoft^®VP	Natural wax with a melting behavior close to petrolatum, quick absorption, easy distribution, immediate care perceptible effect.	Approved by COSMOS 100% derived from natural, renewable feedstocks
Cetiol^®SB 45	Special fraction of the natural shea butter, characterized by a high melting point and higher content of unsaponifiable, it helps skin barrier to recover its integrity.	Soft and pleasant long term feel Soothing properties due to a high content of unsaponifiable matter Approved by COSMOS*
Cutina^®PES	Good viscosity enhancer which delivers sensorial impact in cosmetic oil-in-water formulations	Provides an excellent cushion Smoothness and softness properties
Plantapon^®AF	Solubilizing perfectly in oils, it gives a milky effect during the rinse off step.	Pleasant skin feel after-use Smooth, soft and mild Helps to maintain skin moisture balance
*according to Appendix II