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Facial Cleansing meets Skinimalism Trend

Facial Cleansing meets Skinimalism Trend

Facial Cleansing meets Skinimalism Trend
Facial Cleansing meets Skinimalism Trend

The efficient cleansing routines embed a new minimalist approach to satisfy consumers who want to be more eco-conscious.

Our Purifying Charcoal Cleansing Powder has been developed in two versions: the first one is formulated according to Cosmos Standard for Natural Cosmetics and the second one is a sulfate-free formulation. Both goes back to basics to showcase simplicity, transparency and sustainability.

Our anionic surfactant Sulfopon® 1214 G (or Plantapon® SUS for the alternative version) with Bamboo Charcoal Powder help to obtain an excellent cleansing and foaming efficacy while our Biopolymer Rheocare® XGN contributes to an efficient distribution of the formula. The combination of our active ingredients, Oligolin® BC10028Bix’Activ® BC10050 and Lipofructyl® Argan LS 9779 removes oil and skin imperfections, making skin refresh, comfortable and moisturized.

A new face care routine with the power of powder!

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The BASF solution for your Purifying Charcoal Cleansing Powder

Product Name Product Description Claim Hint
Sulfopon® 1214 G A granule structure that allows for the convenient addition of solid FAS into cleaning agents based on solid and powdered recipes.
  • Excellent cleansing and foaming efficacy
  • Approved by COSMOS
Rheocare® XGN Pure Vegan Xanthan Gum, excellent stabilizer and thickener for emulsions and surfactant-based formulations.
  • 100% derived from natural, renewable feedstocks
  • Approved by COSMOS
  • Vegan
Oligolin® BC10028 Hydrolyzed flax seed extract concentrated in oligosaccharides.
  • Hydrates the skin by stimulating the synthesis of GAGs and by inhibiting hyaluronidase.
  • Approved by COSMOS
Bix’Activ® BC10050 Extract from the seeds of the African Red Lip Tree (Bixa orellana), source of a famous red dye known since ancient Mayan civilization.
  • Helps to decrease sebum production
  • Skin is mattified, imperfections are visibly reduced, and pores are refined
  • Approved by COSMOS
Lipofructyl® Argan LS 9779 Sustainable sourced precious Argan oil.
  • Moisturization by leaving an extraordinary softness and sensory skin feel
  • Approved by COSMOS