Multitasking meets Face Care
Multitasking meets Face Care
Multitaskers, this new trend in cosmetics is confirmed. Consumers on the go are looking for skincare products addressing their skin care concerns with a single product. They ask for easy, efficient and cost effective all in one products. Attractiveness of these new multipurpose products comes from their new simplicity.
The BASF 3 in 1 Face Cream can be used as a smoothing caring day cream, as an enveloping and comforting night cream and/or as a recovering and nourishing face mask. The formula is based on the natural cream base Emulgade® PL 68/50. In combination with Rheocare® XGN, Cosmedia® Ace and Eumulgin® SG a robust system with a creamy appearance is provided. Cetiol® SB 45, a special shea butter, cares for the skin with silky and protective after-feel. The Melhydran® active ingredient, a honey extract with NMF-like composition and water-binding effects supports the skin moisturization.
BASF 3 in 1 Face Cream, a natural well-being experience during your day or night care routine.
The BASF solution for your 3 in 1 Face Cream
| Product Name | Product Description | Claim Hint |
| Eumulgin® SG | The O/W emulsifier with the strength of a diamond |
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| Rheocare® XGN | Excellent thickener and stabilizer for emulsions and surfactant based formulations, it permits a crystal clear aspect in water. |
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| Emulgade® PL 68/50 | A natural self-emulsifying O/W cream base |
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| Cetiol® SB 45 | Shea Butter |
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| Melhydran® LS 9876 | Honey extract with water attracting properties for skin |
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