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Styling meets Transforming Textures

Styling meets Transforming Textures

Styling meets Transforming Textures
Styling meets Transforming Textures

Want to sculpt your hairstyle, create well-defined curls or wear a perfect and controlled brushing with an all-in-one product ?

The multi-use Transformation Styling Lotion combines the texture of a wax and a cream to create unlimited looks for all hair types and brings more control, volume and movement to the hair.

Our COSMOS approved conditioning polymer Dehyquart® Guar HP and our silicone alternative Cetiol® Ultimate protect hair from heat for a smooth and cared hair feeling, as well as a long-lasting blow-dry hairstyle. In the same time, the combination of Rheocare® XGN and Hydagen 558 P, also approved COSMOS, brings a structured texture and a perfect hold.

Inspiration is limitless with this multi-use styler!

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The BASF solution for your Transformation Styling Lotion

Product Name Product Description Claim Hint
Rheocare® XGN Pure Vegan Xanthan Gum, excellent stabilizer and thickener for emulsions and surfactant-based formulations.
  • 100% derived from natural, renewable feedstocks
  • Approved by COSMOS
  • Vegan
Dehyquart® Guar HP Conditioning polymer.
  • High conditioning performance
  • Compatibility with anionic surfactants
  • Approved by COSMOS
Cetiol® CC Natural Multifunctional Polymer
  • 100 % derived from natural, renewable feedstocks
  • Does not contain preservative
  • Recommended for natural / organic formulation concepts
  • Approved by COSMOS and NATRUE
Cetiol® Ultimate 100% renewable-based, volatile, ultra fast-spreading and dry emollient; a natural based alternative to Cyclomethicone.
  • Volatile, ultra fast-spreading, ultra light hydrocarbon emollient
  • Gives a silicone oil-like, powdery and waxy-dry skin feel
  • Recommended for concepts acc. to COSMOS, NATRUE