Face Care meets Mature Skin

The beauty industry started to wake up to the fact that women over 60 are a large, growing and extremely important demographic group. Mature skin above the age of 60 has different needs: It should be kept well-hydrated, cell renewal and collagen production needs to be boosted.
BASF Hydra Golden Age cream features a rich and smooth memory shape texture enriched with the active ingredient Linefactor™ C, said to strengthen skin's protective barrier, providing skin elasticity recovering and skin-densifying actions, leaving the skin intensely moisturized.

The BASF solutions for your Hydra Golden Age Cream

Product Name	Product Description	Claim Hint
Cosmedia^®Ace	Strong, flexible and modern polymer	Strong emulsifying and thickening Provides a velvety soft and caring after-feel
Linefactor™ C	Aqueous extract made from Hibiscus abelmoschus, specifically designed to improve the skin condition of women over 50	Stimulates the formation of collagen and elastic fibers Helps to recover the barrier function of the skin Corrects the loss of elasticity, improves skin texture and reduces wrinkles
Tinovis^®GTC UP	Rheology modifier with good emulsifying properties and tolerance to electrolytes	Soft and silky afterfeel No dripping Provides the memory shape texture