Hydration Butter meets Body and Hair
Hydration Butter meets Body and Hair
Hydration Butter meets Body and Hair
The moisturising claim, originally coming from the skin care segment, has found its consumers also in the hair care category. Butter, well-known for its very intense care of skin, is a new interesting format for hair treatment. The usage of an Intense Hydration Butter as a pre-shampoo treatment is part of a multi-step treatment routine, seen in hair care recently.
Natural positioning answers the growing market demand for natural and sustainable products. According to Kline, in Europe the 6% growth of natural cosmetics has significantly outpaced the average Personal Care market growth in 2013. BASF ingredients allow to formulate body & hair butters with exotic and natural touch.
The BASF solution for your Body & Hair Butter
| Product Name | Product Description | Claim Hint |
| Cetiol® SB 45 | Exotic unique shea butter due its special fraction of the natural shea butter. It provides a soft and pleasant long term skin feel and moisturizing effect. |
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| Cetiol® CC | The ECOCERT approved multipurpose light emollient delivers a sensorial soft product experience. |
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| Cetiol® MM | Natural based waxy emollient imparts body to the formulation and provides a dry skin feel. |
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**chemically processed, catalyst or reaction aids used