Hair Care meets Personalization
Hair Care meets Personalization
Everyone is unique. Our needs and our bodies are our own, as is the way we perceive beauty. What's more: beauty itself is unique. Inclusion and diversity are keywords that need to be given substance on a sustainable basis. Know how people live, find and offer solutions, products and ingredients and be authentic. Customers will not just love a product that finally satisfies their own needs, but will also cherish a brand that embodies inclusive beauty. Beauty is there for everyone.
Personalization is a right, not a privilege
Consumers are increasingly willing to explore new horizons in hair care, seeking products and routines tailored to their individuality, style, and specific needs.
Brands are redefining traditional standards and practices in hair care by emphasizing personalization, inclusivity, and diversity.
Aware of the changing societal norms and concerns of consumers with textured hair, these new product lines must address the diversity of hair textures, whether they are coily, wavy, or curly.
It's time to delve into topics such as scalp care, style preservation, protective styles, and porosity, opening new avenues of innovation and understanding.
The BASF solutions for your Hair Care meets Personalization
Tailored offerings
Resilience and vitality in colored, damaged, or chemically treated hair.
Consumers are concerned about environmental effects on hair and scalp health, creating growth opportunities for protective claims.
Skinification is applied to skincare concepts for sensitive scalps, including sun protection and aftersun repair.
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Strengthening for colored or damaged hair
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Protection against environmental aggressors
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Scalp balance
Personalized routines
Creating a personalized hair care routine involves selecting targeted products and practices. Hair care for all needs.
For busy lifestyles, quick solutions in haircare are essential to maintaining hair health and style without consuming too much time.
The hair treatment markets is characterized by a strong focus on daily hair wellness and stress relief through easy self-care routines.
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Daily care
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Time-saving solutions
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Intensive treatments
Textured hair
Continued focus on diversity. Haircare brands strive for inclusivity, but it's important to distinguish between curly and coily/kinky hair.
Clear language and education on curl types are essential to reach a diverse audience. Celebrate and support naturally coily hair from a young age.
The greater acceptance of natural hair styles will drive haircare innovation for curly/coily textures. Hair type is more diverse than we think.
By exploring the specific characteristics of ethnic hair, we can identify the primary challenges and develop effective solutions that resonate with their preferences and concerns.
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Focus on diversity
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Natural hair styles
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Opportunities
Related Formulation
Deep Replenishing Care Conditioner (rinse-off) - HB-NG-21-037-04-01
Unlock personalized haircare solutions with hair diagnostics
Use scalp analysis and treatments as education opportunities. Hair health diagnostics transform hair treatments by shifting from generic solutions to personalised ones.
Advanced diagnostic tools are used to pinpoint individual causes of hairloss or thinning, like hormonal imbalances, nutritional deficiencies, genetics and the microbiome.
TrichoTest uses genetic data and patient history to suggest the best topical, oral and mesotherapy treatments for scalp and hair issues, like androgenetic alopecia, alopecia areata and telogen effluvium.
Targeted hair care formulas based on internal factors, external factors and hair conditions.
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Hair analysis
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Personalized recommendations
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