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Taking sustainability to the next level

Eco-aware consumers choose eco-sustainable products for washing and cleaning – and expect them to do the job perfectly. With solutions by BASF, you can satisfy your customers on both counts.

The BASF biomass balance approach enables us to use renewable materials along the entire value chain. Biomass balanced products are identical in terms of formulation and quality, but save on fossil resources and harmful emissions. Thus, 100% of resources needed for production can be of renewable source. EU Ecolabel-compliant, and certified by the European REDcert2 for the chemical industry, Trilon® M Max EcoBalanced removes scale and soiling perfectly.

The combination of conventional and bio-based ingredients makes Trilon® M Max BioBased the perfect choice when it comes to delivering effective, sustainable dishwashing performance. Measurable bio-mass from sugar-based Alanine paves the way for a naturally cleaner world.

With the new Trilon® M Max EcoBalanced and Trilon® M Max BioBased, the latest bio-balanced generations of the Trilon® M chelating agent – established on the market as the high-performance phosphate and phosphonate alternative for dishwashing detergents – our customers can combine sparkling dishwashing performance with eco-sustainable principles.

Our EcoBalanced product portfolio is based on the Biomass Balance Approach. The mass balance principle allows the attribution of renewable feedstock used at the beginning of our value chain to individual sales products. This reduces the consumption of fossil feedstocks and decreases the product carbon footprint taking biogenic carbon into account. The effect depends on the product and the method used. Our EcoBalanced portfolio is certified according to the REDcert2 certification scheme and audited by TÜV Nord.

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