Preserve what matters
In a world where every wash matters, laundry care is evolving to play a vital role in preserving the garments we cherish while protecting our planet's resources. Despite a growing demand for sustainability, up to 73% of clothing is discarded due to color fading and minor wear rather than actual damage.
This presents a valuable opportunity to develop advanced laundry formulations. Consumers are increasingly drawn to products that promote longevity, making advanced color protection essential. By maintaining the vibrancy and texture of fabrics over time, our laundry solutions help reduce the need for frequent replacements and minimize the environmental impact of clothing consumption.
Discover how Sokalan® Color Guard, the first readily biodegradable dye transfer inhibitor, together with Lavergy® C Care, our new best-in class anti-pilling cellulase, can significantly extend the lifespan of your favorite garments.
Join us in redefining laundry care, because your clothes deserve to last just as long as the memories they hold!
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