Plantasil^® MICRO

The eco-friendly hair conditioner booster

With more and more consumers finding "green" products appealing, characteristics such as "natural" and "silicone-free" are becoming important selling features in consumer products. Not only are consumers evaluating how natural the products they buy are, they are also looking to see that these products are meeting certain sustainability criteria. Today's sophisticated consumer expects "green" and sustainable products while demanding outstanding performance. For example, with shampoos, they expect excellent care, superior conditioning, cleansing efficacy and a generous lather.