Luviset^® 360

Styling in six dimensions

Consumers are looking for styling products that are easy to use, do not flow on the hands, ensure long-lasting performance also in high humidity conditions, good hold of the styled hair and less flaking.

The innovative styling polymer Luviset® 360, provides efficient performance in six dimensions: long-lasting hold, strong hold, low flaking, flexible hold, anti-pollution and new texture. It has with very high capability to produce high viscous styling products with no or low movement inside the package and offers a wide range of final products such as gels, creams, waxes and other new textures.

Check out the  Webex recording (English version)

Performance Profile:

• Superior styling performance in comparison with PVP, PVP/VA, especially in long-lasting hold with high humidity
• Comparable rheology vs PVP and Acrylates Crosspolymer as ingredient benchmarks in styling gels
• Superior styling performance* vs market product benchmarks
• Luviset® 360 needs less carbomer thickener (0.5 -1.0%) to achieve target viscosity
• Luviset® 360 is self thickening ≥ 4% active matter

*Bending stiffness and curl retention