Floragenist™ Rose: The Skin Perfection Elixir for Diamond Radiance
Floragenist™ Rose combines the heritage of Damask Rose with innovative extraction technology and epigenetic science to reveal smoother, brighter, and more radiant-looking skin.
Floral Heritage
The symbolic flower of protection and resilience
For centuries, Damask Rose has been treasured for its soothing, beautifying and skin-enhancing properties. Floragenist™ Rose captures the essence of organically cultivated rose buds sourced in Morocco, valued for their naturally occurring phytochemicals that help support skin perfection and radiance. The Damask Rose originates from a supply chain verified against a sustainable sourcing standard, helping to promote responsible agricultural practices and creating positive impacts for local communities.
AquaGenesis Technology
Enriched in flavanol glycosides
Floragenist™ Rose is produced using BASF's AquaGenesis technology, which uses coconut water as a natural solvent. Compared with conventional water extraction, the process enriches the extract with key phytochemicals, including 30% more flavonol glycosides and six times more tannins, resulting in a more complete and concentrated rose extract.
Epigenetic Science
Supporting the skin's integrity network
Inspired by epigenetic science, Floragenist™ Rose supports the skin's natural expression of proteins involved in epidermal structure and light reflection. By helping strengthen cohesion within the stratum corneum and supporting the skin’s “surface optics” proteins, it promotes a smoother skin surface and visible luminosity.
Key benefits
- Supports skin radiance and luminosity for a “diamond skin” effect
- Helps promote a more even-looking complexion
- Contributes to the appearance of improved skin homogeneity
- Helps reduce redness appearance
- Helps protect against oxidative stress-related skin dullness
Proven results
Clinical studies using VISIA imaging demonstrated significant improvements at just 0.4% Floragenist™ Rose:
- 2.7× improvement in skin luminosity compared to placebo
- 22% reduction in visible redness appearance compared to placebo
