Care 360° Portal

Segments & Sustainable Solutions

Our segments & sustainable solutions
Specialized in the Personal Care business

Nobody knows your business like you do – good to know your partners at BASF Personal Care speak your language. And because we make it our business to know your business, we have created dedicated teams specializing in the main market segments we serve.

Market Segment
AP/Deo
Offering solutions for freshness & confidence
Market Segment
Body Care
360° care for body & soul
Market Segment
Face Care
Inspiring textures
Market Segment
Hair Coloring
True colors
Market Segment
Hair Conditioning/Shampoo
Performance and passion for beautiful hair
Market Segment
Hair Styling
Expressing Individuality
Market Segment
Oral Care
Oral health and protection to smile about
Market Segment
Skin Rinse-off
Skin cleansing, that knows how to care
Market Segment
Sun Care
Industry experts in UV protection