Learn more about our industries

There’s a reason why BASF is the most-chosen supplier of cleaning ingredients to brands worldwide. Your product makes a clear promise to your customers – to reliably clean surfaces, provide whiter-than-white laundry and sparkling dishes – and you can trust BASF’s ingredients to deliver on that promise. We’ll work with you to devise innovative solutions that make the world a cleaner place.

BASF Personal Care builds its strength on three core qualities: Market Empathy, Agility and Science Excellence. We understand human needs and changing market demands, respond swiftly and flexibly, and deliver scientifically and economically outstanding concepts and products.