We aim to be the world’s favorite solution provider for the personal care industry. But that doesn’t mean we’re standing still. To live up to our ambition to be the leading solution provider in the global personal care industry, we continuously adjust and fine-tune our strategy to meet market needs in fast-changing times. Personal Care Solutions occupies a unique position within BASF, and we take a special approach, attuned to the unique needs of personal care manufacturers and the consumers they cater to.
.jpg)
