Care 360° Portal

Beyond Beauty Longevity Ecosystem



At in-cosmetics Global, the world of Personal Care shakes hands. And this year, we are proud to present to you our new LongevityEcosystem. It encompasses a broader perspective on beauty, enabling you, your customers, and everybody in the Personal Care industry to “Do well. Feel well. Age well.”



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Care 360° Portal
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Take a look at the highlights of our website

Care 360° – Solutions for Sustainable Life
Our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together.
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Webex events
Virtual Event Recordings
You missed our virtual events? No problem, our recordings are online – watch them on our video portal.
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Digital Tool
D’lite – Market Understanding meets Science
BASF will introduce D’lite, a digital solution that enables customers to speed up their product development and time-to-market.
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Core Competencies
Hair – more than just a matter of the head
Hair has a great influence on our well-being. Whether it's the right hairstyle, a cool beard or stunning eyelashes. Hair, its structure, the right care: Browse and discover more hairy matters.
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Core Competencies
Face Care – simply feel good
With a combination of nature, nutrition and healthy, sustainable cosmetics, a time-out has a direct, active benefit. Click through our little face care cosmos and learn interesting facts from the world of skin, skin care, trends and research.
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Digital Tool
Actives Product Finder
Finding is believing. Look no further: with our app, BASF’s high-performance active ingredients are always right at your fingertips.
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Core Competencies
All about sun
We describe UV filters, skin types and the light spectrum and take a closer look at the sun's rays. Find everything worth knowing about the sun and useful tips on how to protect yourself.
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Core Competencies
The world of sulfates
The two best-known sulfate surfactants that you know from your cosmetic products are SLS and SLES. What can they do? Why are they so often criticized? As so often in life: There is not only black and white.
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