Marketing Consent

Consent for the processing of personal data for direct marketing

By  clicking  on  the  "I  agree” button,  I  consent  that  BASF  SE  and  any other  BASF  company  with  which  I  have  a  business  relationship  may contact  me  via  the  communication  channels  I  have  selected  for  the purpose  of  informing  me  about  products  and  services  from  BASF's product  range  and  related  service  offerings  (e.g.  events,  webinars, apps, loyalty programs, consulting services, etc.) from BASF. To ensure that the information is interesting for me and my company and tailored to  my  professional  needs,  BASF  may  combine  the  personal  data  that they  have  collected  about  me  in  the  course  of  my  relationship  with BASF as a customer or user of BASF products and services (in particular my contract and master data, the products I have purchased, samples, demos, brochures or whitepapers that I have requested or downloaded, webinars  for  which  I  have  registered,  surveys  that  I  have  completed, etc.) within BASF and analyse it for my possible interests.

For  this  purpose,  BASF  may  also  assess  my  interactions  with  the marketing  messages  (e.g.  by  gathering  information  about  whether  I have opened a newsletter and what link I have clicked on) and include these  assessments  in  the  analyses  for  the  interest-based  dispatch  of the direct marketing messages.

My consent is valid until I withdraw it, which I can do at any time with effect for the future, for example by clicking on the corresponding link contained in every marketing message.


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