• Care 360° - Solutions for Sustainable Live

    At BASF, we recognize the key role we play in protecting our planet and conserving its resources. From cosmetics and personal care to household, industrial and institutional cleaning and solutions for technical applications, BASF's Care Chemicals division helps manufacturers make their efforts easier, safer and more sustainable. We are committed to a more sustainable future. How about you?

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We as the Care Chemicals division of BASF carry the passion to care in our DNA: we care for our customers, consumers, employees, society and our planet.

This is what sets us apart and motivates us. Care 360° – Solutions for Sustainable Life is our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together. 

Think of it as a canvas where we can sketch the future and collaboratively find solutions for sustainable life. Care 360° – Solutions for Sustainable Life lays the foundation for us to evolve our relationship with you – and create value together.

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3 main sectors in focus

Industry Stage

Personal Care

BASF Personal Care builds its strength on three core qualities: Market Empathy, Agility and Science Excellence. We understand human needs and changing market demands, respond swiftly and flexibly, and deliver scientifically and economically outstanding concepts and products.

Industry Stage

Home Care and I&I

There’s a reason why BASF is the most-chosen supplier of cleaning ingredients to brands worldwide. Your product makes a clear promise to your customers – to reliably clean surfaces, provide whiter-than-white laundry and sparkling dishes – and you can trust BASF’s ingredients to deliver on that promise. We’ll work with you to devise innovative solutions that make the world a cleaner place.

Industry Stage

Industrial Formulators

BASF’s Industrial Formulators is a leading single component raw material and additive supplier for chemical processing and chemical formulations. The unit serves various industries with solutions for technical applications and agrochemicals.

Our key action areas

Care 360° is the overarching theme of all our products and services dedicated to emerging topics in the field of care chemicals. These currently include the three areas below, and will be expanded in the future.

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Use our digital assistant to tap into our knowledge base and find answers to your questions quickly and easily. The tool uses AI technology to enable you to ask relevant questions and find out more about products.

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From cosmetics and personal hygiene to household, industrial and institutional cleaning and solutions for technical applications – BASF’s Care Chemicals Division supports manufacturers of products that make life easier, safer and more sustainable.

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Our Digital Solutions offer you 24/7 access to all Care Chemicals internal products and formulations, including our latest concepts and innovations, as well as documents. Get real first-hand insights into our market and scientific expertise.

  • Sustainability Stage

    BASF today released the second edition of its Responsible Sourcing Report (RSR). The publication focuses on the key raw materials of the Care Chemicals segment and documents the progress made in 2023 in the three pillars of sustainability – economy, environment and society.

  • Sustainability Stage

    BASF invites to the first Care 360° Sustainability Days. The Care Chemicals division is looking forward to welcoming participants from all its businesses to sessions on selected sustainability topics. The virtual event will take place from September 17-19, 2024, and customers in the Personal Care, Home Care, I&I, and Industrial Formulator industries in Europe are invited to tackle sustainability challenges and opportunities #2050isnow

  • Digital Solutions Stage

    BASF’s new digital service, “Ingredients Revealed” enables developers of personal care products to easily identify ingredients and formulations with specific criteria like sustainability information, standards, and labels.

  • Sustainability Stage

    BASF today published its first Responsible Sourcing Report (RSR) for its Care Chemicals division. The report is a refinement of the existing Palm Progress Report, which has been published annually since 2016. The new Responsible Sourcing Report outlines the company’s developments and achievements and extends the focus beyond palm (kernel) to coconut oil, castor oil as well as bio-based active-ingredients.

  • Innovation Stage

    Epispot™ is dedicated to blemish-prone skin, addressing the root causes of an imbalance involving lipids, microbiota, and the skin’s natural defense system. It reduces skin shine, improves the appearance of facial pores, and promotes a healthy complexion.

  • Sustainability Stage

    BASF has partnered with Indonesian non-profit organization Kaleka to support the sustainable management of palm and palm kernel oil production in Indonesia. The smallholder project will be implemented by Kaleka and will follow a jurisdictional approach. 

  • Innovation Stage

    The recently launched TinomaxTM CC is designed for skin and sun care formulations, and offers a significant sensory improvement, not least due to its homogeneous particle shape. In the form of an off-white powder, it has the ability to enhance UV protection with SPF and UVA via light birefringence.

  • Sustainability Stage

    We have defined clear commitments, goals, and action plans to guide us along our journey towards consistent sustainability along the entire botanical value chain. Find out about the status of our Responsibly Active program and the progress we made in 2022.

  • Sustainability Stage

    BASF’s Re_think approach drives sustainable innovation in the personal care industry through digitalization. With Surfactant Navigator and SFA Formulator, BASF can digitally support its customers in formulation. In addition, a new digital tool enables end-to-end traceability in the argan oil supply chain.

  • Sustainability Stage

    BASF Personal Care production sites are on an exciting journey towards Net Zero 2050. For example, BASF’s Çayırova production site in Turkey has received the international renewable energy certificate.

    In addition, the production site in Zona Franca, Spain, has been supplied with electricity without fossil resources since 2022. Other European production sites in the Personal Care business are successfully implementing measures to achieve the Net Zero goals 2050.

  • Innovation Stage

    A new version of the mushroom extract Laricyl® offers greater sustainability and efficacy. The mycelium is now grown by solid-state fermentation, replacing wild harvest. Laricyl improves the appearance of pores and reduces skin shine.

  • Innovation Stage

    Made from upcycled milk thistle seed cake, Kerasylium™ provides a plant-based alternative to animal keratin. The active ingredient helps to repair damaged hair and protects it from daily stress.

  • Innovation Stage

    Could you ever imagine overcoming skin problems, with sustainable products based on Traditional Chinese Medicine from the Himalayan region? Phytocine™ makes it possible! Read more. 

  • Sustainability Stage

    Target achieved! BASF once again reached its goal of sourcing all palm (kernel) oils certified from sustainable sources by the Roundtable on Sustainable Palm Oil (RSPO). Read more here.

  • Innovation Stage

    What's behind this partnership? RiKarbon’s patented technology enables the upcycling of bio waste into bio-based, biodegradable emollients for the personal care market. Click here to read more.

  • Innovation Stage

    Great news! The Chinese start-up company is known for identifying new active ingredients from Traditional Chinese Medicine background for personal care. Check out the press release for more details!

  • Sustainability Stage

    BASF is the first chemical company to offer certified sustainable personal care ingredients based on coconut oil. Read more about what this means and what this coconut oil is used for here.

  • Digital Solutions Stage

    Subscribe to our latest digital service – D’lite, that helps you from the idea generation to product design.

  • Sustainability Stage

    We improve the sustainability performance in the supply chain, e.g. with sustainable certified coconut oil. Not only helping to improve the livelihoods of farmers but also to protect forests.

  • Sustainability Stage

    We classify our portfolio using the Triple S methodology. Products that don’t fulfill our sustainability criteria will be phased out within five years of initial classification as such at the latest. 

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