Care 360° Portal
Care 360° Portal
Industries
Home Care and I&I Cleaning North America

Welcome to Home Care and
Industrial & Institutional Cleaning
North America

Safe. Sustainable. Effective.

Innovative cleaning ingredients from the world's most trusted supplier. 

There’s a reason why BASF is the most-chosen supplier of cleaning ingredients to brands worldwide. Your product makes customers a clear promise – of hygienic surfaces, whiter-than-white laundry, or sparkling dishes – and you can trust BASF ingredients to deliver on that promise. We’ll work with you to devise innovative solutions that make the world a cleaner place.

Product Finder
Visit and browse our complete Home Care and I&I product catalog and get all the details on our portfolio.
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Proven Solutions for Home Care Formulations
Each formula we develop is thoroughly analyzed, performance-tested, and developed to exceed expectations. We’re constantly innovating to raise the bar and deliver breakthrough solutions featuring the latest chemistries.
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I&I Formulations
At BASF, we don’t simply keep up with the trends. We create them. And we help brands move the industry forward. Our market insights are the result of in-depth research and analysis combined with the experience of a team that has always been part of your success.
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Newsletter North America
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Latest Market Insights

At BASF, we don’t simply keep up with the trends. We create them. And we help brands move the industry forward. Our market insights are the result of in-depth research and analysis combined with the experience of a team that has always been part of your success.

Read more