Care 360° Portal
Care 360° Portal
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Home Care and I&I Cleaning North America
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Insights

Home Care and I&I Insights

At BASF, we don’t simply keep up with the trends. We create them. And we help brands move the industry forward. Our market insights are the result of in-depth research and analysis combined with the experience of a team that has always been part of your success.

Technical articles

Find the tips, research, and information you need to solve your formulation challenges and create winning products.

Market Insights

Data-driven consumer and industry trends.

Rather than keeping pace with industry trends, we’re setting industry trends – and helping our partners do the same. Dive into our market insights to learn the latest and reach out to us any time with comments or questions. We’re here to help.

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Deliver more with Glucopon® alkyl polyglucosides
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Home Care and I&I
Glucopon® Alkyl Polyglucoside - A Surfactant that Cares
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Importance of enzymes in medical instrument cleaning
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Technical Article
What do you need to stabilize a detergent?
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Consumers’ Guide to Detergent Enzymes
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Enhancing Cleaning Performance: A Deep Dive into Chelating Agents
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Safeguard our planet with BASF's Direct Release Portfolio
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Home Care and I&I
Technical Article
Viscosity is Vital Rheovis CDE Pro as a solution for rheology modification and stabilization
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Home Care and I&I
Technical Article
The Science Behind Long-lasting Whites
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