Care 360° Portal
Care 360° Portal
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Personal Care North America

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Personal Care North America

Product Finder
Visit and browse our complete Personal Care product catalog and get all the details on our portfolio.
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Beauty in Chemistry

BASF personal care chemists develop science-backed solutions for beautiful, healthy-looking skin and hair - and we do it all with the latest trends in mind. We follow trends across continents, between breakthroughs in health and nutrition, and into the very chemical structures that make up the look of our skin and hair.

We hear the buzz, and we can help you start one, too.

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Videos
Want to learn more about personal care ingredients and products by BASF Personal Care? Browse through our video library for more information.
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Magazine
When you're as beauty-obsessed as we are, you get a feel for what's all-the-rage and what's passé. Our magazine has the scoop on all the beauty trends, products and benefits that people are buzzing about these days. Give it a read to learn about the personal care topics we've been crushing on lately.
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D’lite
D’lite - Market understanding meets science
Connect beauty trends to formulation to speed up innovation!
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