Gentlemen, get ready for the latest grooming trends

Movember is the perfect time for personal care brands to deliver the grooming essentials men need to look and feel their best. Discover this season’s trending formulas for men’s grooming.

Men's grooming trends are evolving rapidly with a growing focus on self-care, sustainability, and personalized products.

Today’s gentlemen know the importance of maintaining not just their facial hair but their overall skin, hair, and scalp health. There's a noticeable shift towards natural and clean ingredients, reflecting a broader cultural movement toward wellness and sustainability. Men are also embracing grooming rituals as a form of self-expression. Whether that means moustaches or mutton chops, they’ll need to choose from various styles and products that align with their individual identities.

Designed with the finest high-performance ingredients, BASF formulas bring a new level of luxury to a man’s daily routine. Hydrate and protect skin, enhance hair color, and boost confidence with these grooming essentials.

Trend 1:
Conditioners to guard against grays

First up is the Gray  Guard Leave-In Conditioner, designed to combat the signs of aging in your hair and beard while promoting a vibrant, youthful appearance. Infused with DNAge® technology, this leave-in conditioner harnesses the power of  Myritol® 331 N and  Cetiol® C5 to provide deep hydration and nourishment.

DNAge technology features ingredients that slow the appearance of graying hair and support healthy hair, ensuring you maintain a fuller, more voluminous look that lasts. With natural antioxidant flavonoids derived from the candle bush, it protects your hair from environmental damage and oxidative stress.

Whether you have a beard, long locks, or textured hair, Gray Guard Leave-In Conditioner is your go-to solution for achieving soft, manageable hair while safeguarding against the visible effects of aging.

Trend 2:
Skin serums to feel your best

Next is the Prime & Protect Face Serum, a luxurious serum that features a potent blend of  Verdessence® Tara,  Myritol® 331 N, and  Seanactiv®, each ingredient meticulously chosen for its transformative properties. Seanactiv reduces the appearance of dark circles and diminishes the appearance of crow’s feet, providing a youthful radiance to your skin in as little as seven days. Verdessence Tara contributes a silky, smooth texture to the serum, ensuring effortless application and a velvety finish that feels as good as it looks.

Myritol 331 N adds an extra layer of hydration, locking in moisture and promoting a healthy, supple appearance. These powerful ingredients work in tandem to protect your skin from environmental stressors while delivering visible results.

Trend 3:
Aftershaves to keep it fresh

Finally, the  Arctic Glide Aftershave is a post-shave companion designed to refresh and soothe your skin. The formula is packed with powerful ingredients such as  Hydrasensyl® Glucan Green, Verdessence® Glucomannan, and  D-Panthenol 75W, which work in harmony to deliver exceptional results. Experience an instant cooling effect with each application, providing immediate relief and comfort after shaving.

Hydrasensyl Glucan Green significantly boosts hydration levels while reducing skin roughness, leaving your skin feeling soft and calm. It also supports the health of your skin barrier, which is your skin’s first line of defense against external stressors. Verdessence Glucomannan contributes to a silky texture, ensuring smooth application and a refreshing finish. D-Panthenol 75W helps to lock in moisture, further enhancing hydration and promoting a healthy complexion.

Arctic Glide Aftershave can be used on the face, scalp, and body. Use it to enjoy a refreshing, revitalized feel while nourishing your skin for optimal comfort and care after every shave.

Let it grow, let it grow

With these personal care essentials, men can embrace their grooming routines with confidence and style. After all, grooming is not just about looking good — it’s about feeling great, too. So, gear up this November and let your true self shine through with BASF's Gentleman Essentials. Contact us to request a sample formulation.