What’s trending in the personal care biz?

Learn more about the Trending Formulas Now program or view past quarter formulations.

Power up your skin’s defenses with nutritious superfoods-based skincare.

Science rules! Find out how a skincare product can boost your microbiome for beautiful, healthy-looking skin.

Whatever your age, healthy-looking skin is always a priority. That’s what timeless beauty is all about.

Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.

Skincare chemistry offers a range of unique, unusual and sometimes delicious-looking textures to amuse and delight your sense of touch.

Smile, beautiful! We have the latest oral care trends to perk up those pearly whites with funky formats, on-the-go breath refreshers and more.

Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.

It’s time to come clean about what’s in your beauty products. Explore skin and hair care with ethical origins and super-convenient formats.

Hey, sunshine! Keep on the sunny side with UV filters you can trust to shield your skin from UV rays.

Cool your jets (in a loving way) with products that calm, soothe and protect sensitive skin.

The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers.

Find a restful, relaxing moment in your routine with the Global Beauty skincare trend.

Adapt your skincare formulations to help your customers manage the stresses of the modern world.

BASF creates chemistry for a sustainable future. In beauty, that means ingredient transparency and traceability, responsible use of precious resources, and minimizing carbon footprint while providing tools to help brands meet their own sustainability objectives.

BASF develops responsibly, traceably-sourced marine ingredients that harness the power of the ocean for a multitude of beauty formulation needs.