Beauty brands: Clean up your act!

We want amazing skincare and hair care that’s good for our bodies and our planet

When consumers speak, beauty brands listen. The message we’re sending is clear: we want skin and hair care products that are gentle, ethically-sourced and made with wholesome ingredients. Clean conscience, clean skin, clean hair. Great deal, right? And if our products come in unique formats that cleanse in a time-saving, convenient way, that’s just icing on the cake!

Clean Beauty News & Events

BASF and StitchCrew support emerging entrepreneurs with Inclusive Beauty Accelerator program

BASF, a leading supplier and innovator in the global personal care industry, announced its collaboration with StitchCrew, an organization serving early-stage entrepreneurs, to launch the Inclusive Beauty Accelerator. The program will provide a learning platform and business opportunities for the next generation of leaders in the beauty industry committed to creating innovative, inclusive products.

BASF, OUAI, and Sundial discuss the “Future of Inclusive Beauty”

BASF's Andrew Miller, Marketing Manager for Hair, Body and Oral Care, North America, sat down with Ni'Kita Wilson, Vice President of Product Development at OUAI and Stacie Smith, Marketing Director, Sundial Brands to discuss “The Future of Inclusive Beauty.”

BASF goes on the road to bring innovation to customers with outdoor events

On May 7th, BASF Care Creations® launched Care Creations On The Road, a unique way for customers to explore new ingredients and concepts in Personal Care with fun and educational outdoor events. It’s an exciting way for customers to interact and engage with experts from technical, marketing, and sales, in a safe and responsible manner.

Get ready: New 1,4-Dioxane requirements go in to effect Jan 1, 2022*

Join us for a legislative update on 1,4-Dioxane rules for personal care products, plus get tips on how to make your formulas compliant using the BASF Flex portfolio and 1,4-Dioxane calculator.

Clean Beauty Stories

Clean cleansing is socially responsible - and in high demand

Try five hair and skin cleansing formulations designed for a greener, cleaner beauty routine.

Verdessence: The beauty of biopolymers in personal care

Designed for natural products, a new line of biopolymers offers sustainability benefits and effective performance

Taking AP/Deo to New Heights

Consumers are increasingly interested in personal care products that are not only effective, but also provide them with a sense of well-being and comfort, which is why the AP/Deo market continues to grow globally.

Lead the charge to reformulate for 1,4-Dioxane limits

Stay ahead of New York State’s 1,4-Dioxane ban with these tips for personal care product formulators.

Beads with benefits: A biodegradable alternative to microplastics

Gentle, natural and eco-friendly? Here’s an exfoliator we all want in our drawers.

Multicultural Beauty

The future is now: Expanding beauty to capture the multicultural world we see. At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers.

Epigenetics

Epigenetic skincare is all about using the science of genetics to repair and protect your skin for a firmer, more youthful look.