Multicultural Beauty
The future is now: Expanding beauty to capture the multicultural world we see
At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers.
Multicultural Beauty News & Events
Multicultural Beauty Stories
Let’s clear up some questions around hyperpigmentation
As more consumers share their stories of being underrepresented in and underserved by the beauty industry, the gap in personal care for melanin-rich skin is more pronounced than ever ...
Read more
Beyond the basics of textured hair care
Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.
Read more
All in for Melanin: A moisturizing, mattifying solution developed specifically for Black skin
Consumers are calling for more personalized skincare that addresses issues unique to melanated skin.
Read more
.jpg)
