Multicultural Beauty
The future is now: Expanding beauty to capture the multicultural world we see
At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers.
Multicultural Beauty News & Events
Multicultural Beauty Stories
Reshaping Beauty – The GLP-1 Beauty Edit
In a world where transformation is more than skin deep, Reshaping Beauty – The GLP-1 Beauty Edit emerges as a forward-thinking concept designed to support individuals on their GLP-1 journey and beyond.
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Aloversil™
Meet Aloversil™ – Your New Hero to Boost Hair and Scalp Confidence!
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Ameriflor™ Calm
AmeriflorTM Calm: where the wisdom of tradition meets modern science
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All-Over Sun Protection: Zinc oxide sun care solutions
Any place, any time, for any activity — our versatile Z-COTE UV filters provide the highest performance sun protection for all skin types, including sensitive skin, making it easy to stay protected wherever you go.
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SunSational Skincare
The growth in the sun protection category can be attributed to consumers looking for more out of their current skincare regime. It’s not enough to provide traditional skincare solutions.
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