Multicultural Beauty
The future is now: Expanding beauty to capture the multicultural world we see
At BASF we believe that everyone deserves beauty solutions that are suited to their hair and skin tone and type. Take a look at how you can formulate safe, effective solutions that have been tested with diverse consumers.
Multicultural Beauty News & Events
Multicultural Beauty Stories
All in for Melanin: A moisturizing, mattifying solution developed specifically for Black skin
Consumers are calling for more personalized skincare that addresses issues unique to melanated skin.
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Let’s clear up some questions around hyperpigmentation
As more consumers share their stories of being underrepresented in and underserved by the beauty industry, the gap in personal care for melanin-rich skin is more pronounced than ever ...
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Beyond the basics of textured hair care
Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.
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Care Creations talks the future of Black Skincare
Prior to the launch of our product, Moisture & Mattification for Melanated Skin, we wanted to speak with an expert on the Black skincare market. Kimberly Hairston-Hicks is a beauty industry veteran who launched her own skincare line for Black women, Good Beauté, because she knew there were consumer needs that were unmet in the market.
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