Love your locks with textured hair care
These fresh formulations help you take care of those curls, girl
For women with textured hair, every hair care ingredient matters. That’s why curly girls always do their homework on new products — and trust us, there’s always more homework to be done.
Discover a line of textured hair care products and formulations that combine up-and-coming trends — like naturally-sourced ingredients and time-saving hacks — to tackle the specific concerns of curly, coily and wavy-haired women. Read more
Textured Hair News & Events
Textured Hair Stories
What’s in a label? The curly girl knows
Embrace your hair’s natural texture with a trend designed around the needs of curly, coily and wavy-haired women like you.
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Beyond the basics of textured hair care
Hair care formulators have an opportunity to elevate their textured hair products to address unique concerns such as scalp care, style preservation, managing protective styles, and porosity.
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Verdessence™ No Compromise Styling Gels
The beauty aisle has been getting a bit greener the last few years. For a while, we’ve highlighted the growing attention on clean, quality beauty care, but there’s still a lingering question: what does “clean beauty” actually mean?
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Hair care routines for curly, coily, textured locks
Recently, the BASF Care Creations team launched a new concept 'Exclusively HerCare: Tailored Hair Care for Her Curls and Coils.' As part of this concept, we set out to learn more about consumer needs for textured hair and took a deeper dive into a typical textured hair care routine.
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Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
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