Sustainability
BASF creates chemistry for a sustainable future. In beauty, that means ingredient transparency and traceability, responsible use of precious resources, and minimizing carbon footprint while providing tools to help brands meet their own sustainability objectives.
See related Sustainability stories below.
Sustainability Stories

Taking AP/Deo to New Heights
Consumers are increasingly interested in personal care products that are not only effective, but also provide them with a sense of well-being and comfort, which is why the AP/Deo market continues to grow globally.
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Verdessence: The beauty of biopolymers in personal care
Designed for natural products, a new line of biopolymers offers sustainability benefits and effective performance
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Get ready for winter with these 4 self-care tips
Consumers have specific preventative self-care goals in the colder months. This winter, find out how to meet their needs in four key ways.
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Supporting Communities Around the World with Sustainable Sourcing
BASF Care Chemicals active ingredients not only deliver powerful results for skin and hair, but they also positively impact communities around the world. Read on to learn more about the communities in Morocco and Vietnam who partner with BASF to produce the highest quality plant materials for BASF active ingredients in a safe, sustainable, and fair way.
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Water: Our most precious resource
How can the beauty and personal care industry contribute to water conservation? Enable consumers to use less water by directly reducing the water content of formulations and providing fun, effective solutions to reduce the need to shampoo hair every day!
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