Strand Care – TLC from root to tip

Effortless glossy, nourished hair

Dry. Brittle. Frizz-prone. Constantly breaking.

Sound familiar? That’s the sound of your hair screaming out for some much-needed TLC.

You ask a lot of your hair, right? It gets pulled and twisted, blasted with hot air, scorched in the sun, dyed, straightened, curled, and wrestled—and you just want it to behave.

No, you want even more than that. You want your hair to look like a glossy and effortlessly pristine social media filter, with every strand in place. You want hair that works.

Maybe it seems like you’ve tried everything to get your hair to feel nourished and healthy. Maybe you don’t have the time or budget for a fancy, elaborate routine or regular treatments at a specialty salon. You have more important things to do.

You’re not alone. Many of us struggled to practice self-care during the pandemic, and that extends to our hair. Plus,  hair loss was a common side effect of COVID-19, making many people even more self-conscious about their ‘do.

The hair care market is  expected to grow at a CAGR of 6.6% between 2022 and 2027, meaning many people are looking for ways to resolve their hair issues right now.

Good news: a solution is here, and it couldn’t be simpler.

This is the Balm Hair Stick

Stick-based products are the latest craze in beauty and personal care, and This is the Balm Hair Stick is right on trend.  This is the Balm Hair Stick is enriched with nourishing Cetiol® SoftFeel, a versatile, petroleum alternative made from 100% renewable ingredients. It also includes Cetiol® SB 45, a natural shea butter, which adds an extra dose of conditioning for swoon-worthy results.

That’s enough to send you running to click “purchase,” right? But we’re not done yet!  This is the Balm Hair Stick also includes a unique combination of emollients including, Cegesoft® PS 6, Myritol® 331 N, and Cetiol® C 5 for luxurious softness.

This is the Balm Hair Stick is perfect for travel! Its earth-friendly packaging eliminates the water used in many nourishing hair formulas, making it lighter and more convenient to pack in your luggage.

Use  This is the Balm Hair Stick whenever your roots or the ends of your hair need extra love. It can be applied directly to your hair, or you can soften a small amount of product in your hands and apply to roots or ends. Leave it on for 5-10 minutes, and then wash it out.