Leveraging APGs in combination with other popular surfactants

In this session, we dove into exclusive sensory foam data that reveals how consumers connect with foam's texture, density, and feel—whether it's described as "cloud-like," "luxurious," or refreshingly rinseable.

We uncovered insights into sustainable preferences for eco-friendly, gentle, and biodegradable formulations, empowering you to create products that not only delight but also meet sustainability demands.

Also, we reviewed how to utilize digital tools such as Surfactant Navigator to suggest combinations and bring them to life.

With our synergistic formulations, you will learn how to redefine foam quality and shape the future of sensory innovation.

Don’t miss this opportunity to enhance your knowledge and skills in formulating exceptional products! Check out the recordings here

Speaker

Gina Koustoubardis, Technical Service Specialist

Speaker

Andrew Miller, Senior Marketing Manager - Hair, Body, and Oral Care, North America