Ameriflor^TM Calm: where the wisdom of tradition meets modern science

Beyond the Buzzwords: Seeking Authenticity

From ‘green’ labels to ‘clean’ claims, today’s conscious consumer navigates a complex beauty landscape saturated with promises. With so much information and so many choices, consumers have grown cautious and discerning. They now seek solutions rooted in credibility and meaning—products that feel authentic, timeless, and truly effective. Increasingly, skeptical consumers research every ingredient, wanting to know its origin and significance. As WGSN notes, a new consumer type is emerging: the ‘Conventionalists.’ (1) These individuals are drawn to heritage products and self-care rituals that feature natural ingredients with historical connections. Despite uncertainty, they diligently search for time-tested solutions for their skincare needs.

(1) Reference: Personas 2027: Beauty - WGSN Beauty

Sensitive Skin, An Age-Old Concern

Sensitive skin affects a significant portion of the population: 60–70% of women and 50–60% of men report experiencing some degree of skin sensitivity (2). Those affected often notice the appearance of redness, dryness, and discomfort, with heightened reactions to daily triggers such as stress, diet, personal care products, or environmental factors like sunlight and cold weather.

(2) Reference: Farage MA. The Prevalence of Sensitive Skin. Front Med (Lausanne). 2019 May 17;6:98.

Consumer interest in ‘Sensitive Skin’ engagement continues to rise year-over-year: both Google and Instagram show increased engagement according to Spate. This trend highlights ongoing struggles with redness appearance, dryness, and discomfort, despite the abundance of products catering to sensitive skin on the market.

Achieving Resilience for Sensitive Skin

Ameriflor™ Calm is a new active ingredient dedicated to sensitive skin. Harnessing the power of Prunella vulgaris—commonly known as the Self-Heal—this resilient perennial herb thrives across diverse landscapes and has been used in indigenous American traditions in traditional practices. By combining botanical wisdom with modern science, Ameriflor Calm addresses today’s sensitive skin needs.

Ameriflor™ Calm helps sensitive skin rediscover its natural resilience—calming visible redness, supporting the skin barrier, and enhancing antioxidant defenses. Clinically tested, it demonstrated:

An 8% reduction in redness appearance compared to placebo after 7 days
An 11% decrease in transepidermal water loss (TEWL) compared to placebo after 7 days
Enhanced antioxidant defense against environmental stress (tested in vitro).

From Field to Formula

Harvested from the fertile fields of Oregon, Ameriflor™ Calm brings botanical wisdom to your daily routine, with a commitment to ethical and sustainable sourcing. Ameriflor calm is cultivated using regenerative organic certified practices, harvested under safe working conditions, and with fair wages. Manufactured in the United States using 100% sourced renewable energy, Ameriflor Calm honors nature while protecting it.

Come discover Ameriflor™ Calm: Where ancestral botanical wisdom meets modern science, empowering sensitive skin to thrive with comfort, resilience, and authenticity.

Featured Formulations

Resilient Reset Face Cream

Come discover Ancient Wisdom for your Modern Calm.

Rediscover your skin’s natural strength with Ameriflor Calm. Drawing from ancestral botanical wisdom from the self heal, this comforting cream soothes and resets sensitive skin. See a visible reduction in redness and irritation in just 7 days, leaving your skin feeling softer, more even-toned, and resilient to daily stressors. This lightweight emulsion has a unique texture and has a light, pleasantly dry and velvety after feel thanks to key emulsifier Emulgade Verde 10 OL and emollient blend of Cetiol CC & Cetiol C5C, enhancing the experience of this daily ritual for calm, comfort, and confidence.

Check out the formulation on D'lite

Botanical Breeze Hydrating Lotion

Come experience calming hydration that floats on skin

This silky lotion delivers a surge of hydration and barrier support with Ameriflor Calm, a natural extract of the Self-Heal. It helps restore skin comfort and moisture balance. This feather light lotion has a delightful light format thanks to fast-spreading emollient, Cetiol Sensoft that provides pillow soft cushion on skin and emulsifier, Emulgade Verde 10 MS providing easy spread and and fast absorption on skin. Ideal for dry, reactive skin, that needs a caring touch. Support a healthy skin barrier while enhancing resilience against environmental aggressors.

Check out the formulation on D'lite

Calm & Defend Roll-On Elixir

Find your Targeted Calm, Anytime

Experience a new way to soothe sensitive skin with this precision roll-on elixir infused with Ameriflor Calm. Designed for on-the-go soothing, this lightweight, water-based formula glides effortlessly across areas prone to redness appearance, irritation, or environmental stress. The cooling roller ball delivers a gentle massage while releasing a veil of antioxidant-rich hydration that helps defend against pollution, UV, and stress-induced sensitivity. Perfect for touch-ups throughout the day, this roll-on elixir leaves skin feeling refreshed, balanced, and visibly calmer—no spritz required.

Check out the formulation on D'lite