• Care 360° - Solutions for Sustainable Life

    At BASF, we recognize the key role we play in protecting our planet and conserving its resources. From cosmetics and personal care to household, industrial and institutional cleaning and solutions for technical applications, BASF's Care Chemicals division helps manufacturers make their efforts easier, safer and more sustainable. We are committed to a more sustainable future. How about you?

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We as the Care Chemicals division of BASF carry the passion to care in our DNA: we care for our customers, consumers, employees, society and our planet.

This is what sets us apart and motivates us. Care 360° – Solutions for Sustainable Life is our global, cross-business and holistic approach to cover all topics relevant to the future of our markets and industries: sustainability, digitalization, innovation and new approaches to working together. 

Think of it as a canvas where we can sketch the future and collaboratively find solutions for sustainable life. Care 360° – Solutions for Sustainable Life lays the foundation for us to evolve our relationship with you – and create value together.

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3 main sectors in focus

Industry Stage

Personal Care

BASF Personal Care builds its strength on three core qualities: Market Empathy, Agility and Science Excellence. We understand human needs and changing market demands, respond swiftly and flexibly, and deliver scientifically and economically outstanding concepts and products.

Industry Stage

Home Care and I&I

There’s a reason why BASF is the most-chosen supplier of cleaning ingredients to brands worldwide. Your product makes a clear promise to your customers – to reliably clean surfaces, provide whiter-than-white laundry and sparkling dishes – and you can trust BASF’s ingredients to deliver on that promise. We’ll work with you to devise innovative solutions that make the world a cleaner place.

Industry Stage

Industrial Formulators

BASF’s Industrial Formulators is a leading single component raw material and additive supplier for chemical processing and chemical formulations. The unit serves various industries with solutions for technical applications and agrochemicals.

Our key action areas

Care 360° is the overarching theme of all our products and services dedicated to emerging topics in the field of care chemicals. These currently include the three areas below, and will be expanded in the future.

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Use our digital assistant to tap into our knowledge base and find answers to your questions quickly and easily. The tool uses AI technology to enable you to ask relevant questions and find out more about products.

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From cosmetics and personal hygiene to household, industrial and institutional cleaning and solutions for technical applications – BASF’s Care Chemicals Division supports manufacturers of products that make life easier, safer and more sustainable.

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Our Digital Solutions offer you 24/7 access to all Care Chemicals internal products and formulations, including our latest concepts and innovations, as well as documents. Get real first-hand insights into our market and scientific expertise.

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