Unlock #TextureVibes for NextGen Beauty
Unlock #TextureVibes for NextGen Beauty
Today's innovation in beauty and personal care is increasingly driven by social media. The Next Generation, led by Gen Z and Gen Alpha are at the forefront of this shift, driving trends with a strong emphasis on authenticity, individuality, self-care, and sustainability. A key source of their influence lies in their fascination with exceptional sensorial experiences.
Novel textures - such as milky serums, weightless mousses, multiple phases and shape-shifting formulas - not only enhance product appeal, but also spark curiosity, boost shareability and inspire new beauty rituals. Rooted in consumer values and driven by innovation, we go Beyond Beauty to unlock the next generation of inspiring formulations - designed to deliver unique sensory experiences that truly resonate.
Driving NextGen Beauty Trends…
Each generation has its own set of priorities and challenges, and addressing these effectively can lead to higher consumer satisfaction and loyalty.
Understanding generational beauty is important for brands to consider so they can tailor formulations to meet the specific demands of their target consumers, ensuring that there are market solutions for every generation that cater to their needs. When formulating for different generations, it's essential to consider factors such as lifestyle, beauty concerns, and needs.
Influencers significantly impact consumer behavior by promoting beauty products through authentic recommendations. Brands must stay attuned to constantly evolving consumer preferences to remain relevant in the beauty industry.
While some social media trends are short-lived, others endure and shape consumers’ approach to their beauty routines.
The BASF solutions for #TextureVibes for NextGen Beauty
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