Concepts

Explore the Power of Pearlizers & Opacifiers. An appealing appearance, accentuated and luxurious effects emphasize the character, performance and value of rinse-off product, and thus are a point of differentiating and important buying factors for consumers.

The demand for premium emollients and emulsifiers used in skin care and sun protection products is growing fast. Driven by your evolving needs, we have taken bold action: we have significantly increased our production capacity for emollients and emulsifiers at our site in Düsseldorf, Germany. 

Authentic+ empowers you to create products that spark feeling, confidence, and connection – beyond filters and fleeting trends. With extraordinary textures and responsibly sourced ingredients, we turn everyday routines into small rituals of care.

The new star lineup of biopolymers in personal care. With our new Verdessence^® product line, our commitment to sustainability brings you those biopolymer solutions for personal care, in line with the latest trends.

BASF Personal Care has developed an array of sustainable silicone alternatives that enable you to create products with appealing performance and sensory profiles.

NextGen loves CREATIVE Textures. Unique textures improve overall product satisfaction. From mists to balms and everything in-between.

More than 30 years of BASF APG^® in Europe with outstanding, sustainable quality.

Explore these hair care trends that promote a holistic approach, enhance environmental awareness, and deliver personalized solutions tailored to unique needs.

Sustainable Emulsifier Solutions for Modern Cosmetics

They are natural. They have attractive textures. They perform. They are made of Verdessence^® Biopolymers. And they enable you to create high-performance styling gels that offer the additional benefit of verifiable sustainability claims.