Concepts

The new star lineup of biopolymers in personal care. With our new Verdessence^® product line, our commitment to sustainability brings you those biopolymer solutions for personal care, in line with the latest trends.

BASF Personal Care has developed an array of sustainable silicone alternatives that enable you to create products with appealing performance and sensory profiles.

Authentic+ empowers you to create products that spark feeling, confidence, and connection – beyond filters and fleeting trends. With extraordinary textures and responsibly sourced ingredients, we turn everyday routines into small rituals of care.

NextGen loves CREATIVE Textures. Unique textures improve overall product satisfaction. From mists to balms and everything in-between.

More than 30 years of BASF APG^® in Europe with outstanding, sustainable quality.

Explore these hair care trends that promote a holistic approach, enhance environmental awareness, and deliver personalized solutions tailored to unique needs.

Sustainable Emulsifier Solutions for Modern Cosmetics

They are natural. They have attractive textures. They perform. They are made of Verdessence^® Biopolymers. And they enable you to create high-performance styling gels that offer the additional benefit of verifiable sustainability claims. 

Menopause represents a new paradigm in which women’s roles evolve. Since we can not reverse aging, we conceived the Me & Pause concept intending to relieve the concerns arising from this stage, providing solutions for skin and hair.

Our concept 365 Days of Sun offers insights into the sun-protection and anti-aging ingredients BASF Personal Care can deliver for state-of-the-art sun care products. Comprehensive sun care and how you can profit.