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Hair care trends: A holistic approach
Explore these hair care trends that promote a holistic approach, enhance environmental awareness, and deliver personalized solutions tailored to unique needs.
They are natural. They have attractive textures. They perform. They are made of Verdessence® Biopolymers. And they enable you to create high-performance styling gels that offer the additional benefit of verifiable sustainability claims.
Menopause represents a new paradigm in which women’s roles evolve. Since we can not reverse aging, we conceived the Me & Pause concept intending to relieve the concerns arising from this stage, providing solutions for skin and hair.
Our concept 365 Days of Sun offers insights into the sun-protection and anti-aging ingredients BASF Personal Care can deliver for state-of-the-art sun care products. Comprehensive sun care and how you can profit.
In the context of clean beauty, more and more consumers are looking for clean labels with few ingredients and simple communication. Simplicity … when “less means more”.
A growing demand and market opportunity. BASF has developed a 3-stage skin-protection and -care system to safeguard against the negative effects of pollution.
The Far East: for thousands of years, Asia has been an endless source of fascination, discoveries and new thinking. BASF Personal Care has developed the concept Asian Wisdom for Wellbeing and Healthy Skin.
BASF Personal Care has developed the concept Conditioning Anywhere to enable you to create the conditioners and conditioning shampoos as well as body- and face-care products your target groups are looking for.
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