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Beyond Beauty

Beyond Beauty

Beyond Beauty
Let’s unlock the future of Personal Care

We at BASF Personal Care aim to take an active role in enabling solutions that contribute to a more sustainable future. We want to go beyond what has been possible, collaborating to offer an even more transparent and comprehensive approach to beauty. Not only are we combining cutting-edge technologies with scientific evidence, we also care about a transition to more sustainable, ethical and ecologically conscious solutions.

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Beyond Beauty
Beauty of tomorrow goes beyond color, shape and forms. It will be the expression of a holistic, responsible and transparent approach to consumption and life.
Let’s unlock the future of Personal Care together
 

Beyond Beauty is our commitment to empower customers with the right solutions to unlock new opportunities in a transforming Personal Care market – backed by digital services, and in line with consumers’ values and priorities.

Let’s unlock the future of Personal Care
with our latest highlight solutions contributing to a more sustainable life.

Explore the Power of Pearlizers & Opacifiers
Unlock the World of Shine
Our new evaluation brings formulation development to a next level and reveals an amazing world of shine.
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Empower natural and sustainable skin care solutions.
Natural-based Emulsifier
Experience Emulgade® Verde 10 MS, our green, versatile O/W emulsifier, derived from 100% renewable-based feedstocks, respecting the principles of environmentally-friendly green chemistry.
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Formulating the future with biopolymers​.
Unlock the power of Verdessence®
Scientific guidance and practical tips to make the development of sustainable formulations with our biopolymers easier and more effective.
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Enabling dimethicone sensory alternatives.
Sustainable Alternatives to Silicones
Embraced by scientific modelling and complemented by formulation expertise. A holistic approach facilitating the transition towards more sustainable skin care solutions.
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Revealing the Unseen Power of Actives
Beyond Infinity
BCS imagery expertise transcends boundaries by making the invisible visible. Diving into a new immersive journey, customers can discover the fascinating nature and bioactive performance like never seen before.
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Building trust and transparency into your products right from the start.
D’lite® – Ingredients Revealed
Introducing our latest advanced digital service on D’Lite.
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Let’s unlock the next generation of sustainable and high performing Personal Care products with our latest solutions.

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Skin Serum “Pro-Nature”
This light and fluid Skin Serum „Pro-Nature“ is designed to meet the growing consumer demand for natural and sustainable skin care products without compromising on performance.
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Face Cream “Extra-care”
The Face Cream “Extra-Care” carefully crafted with natural-based ingredients and traceable sheabutter, features a perfect blend of performance and purity. 
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Beautiful Face Fluid “Natural Beauty”
The hydrating face fluid speaks to the growing demand for natural and transparent cosmetics.
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Sun Lotion “Protect & Care” SPF 50
The fluid gel lotion does a perfect match between high performance sun protection and optimized environmental impact, confirmed by EcoSun Pass.
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Body Wash Concentrate “Less Is More”
This Body Wash Concentrate features a format that helps to reduce waste and plastic consumption while providing gentle cleansing.
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Unlock our existing services and accelerate your developments. Get started with the following examples.

Cetiol® Ultimate
The natural-based, fresh, dry and volatile emollient.
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We care about sustainable supply chains.
Responsible Sourcing Report
Real sustainability begins at the source and carries through along the entire value chain.
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Bioactives for a positive future. 
Responsible Actives
Along our bioactive ingredients value chain, we are aligning our actions towards more sustainable practices.
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EcoSun Pass®
Environmental evaluation of sunscreen products.
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SFA Formulator
Design sustainable and performing liquid rinse-off formulations based on our innovative SFA surfactants. The SFA Formulator predicts for you the right solution meeting your requirements and makes your lab work easier.
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Emollient Maestro
Simplify and speed up your formulation design. Emollient Maestro makes it easy for you to predict your sustainable Emollient Mixture alternative with the power of Al.
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Surfactants Navigator
Master high performance sustainable surfactant solutions by taking advantage of our latest systematic experiments and modelling algorithms.
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