Floragenist™: Next-Generation Floral Actives Powered by Epigenetic Science

Floragenist™ is BASF’s new generation of floral active ingredients that combines botanical heritage with advanced skin science. The range includes two complementary actives derived from carefully sourced flowers from Morocco:

Floragenist™ Rose

Designed to enhance skin radiance and to support a refined, luminous complexion for a “diamond skin” effect.

Floragenist™ Blossom

Designed to strengthen the skin's adaptive capacity and to support resilience against everyday stressors.

By combining BASF’s proprietary AquaGenesis extraction technology with epigenetic expertise, Floragenist™ unlocks enhanced bioactive profiles from floral sources while supporting high-performance skincare solutions.

How does Floragenist™ work?

Floragenist™ is built on three pillars:

Floral Heritage

Damask Rose (Rosa damascena) and Bitter Orange Blossom (Citrus aurantium var. amara) have long been valued for their unique botanical properties. Developed under BASF's Responsibly Active program, Floragenist™ combines this floral heritage with a commitment to transparency, ethical sourcing, and environmental responsibility. The organically cultivated flowers are hand-harvested in Morocco and fully traceable to their source.

AquaGenesis Technology

Using coconut water as a natural extraction medium, BASF’s AquaGenesis technology helps extract and preserve valuable plant compounds without harsh solvents. Compared with standard water extraction, it enables enhanced levels of key phytochemicals, including flavonoids and tannins.

Epigenetic Science

Floragenist™ applies an epigenetic approach to skincare, helping support the skin's natural biological processes associated with radiance, cohesion, integrity, and adaptation to daily environmental challenges.

Why choose Floragenist™?

Today's consumers increasingly seek skincare ingredients that combine the authenticity of nature with the credibility of science. Floragenist™ answers this demand by bringing together responsibly sourced botanicals, advanced extraction technology, and scientific validation.

At a glance

✓ Botanical extracts from carefully sourced flowers
✓ Powered by proprietary AquaGenesis extraction technology
✓ Supported by epigenetic research
✓ Designed for radiance and adaptive skin strength
✓ Suitable for next-generation skincare formulations