Shaping the Future of Hair Care
Our relationship with our hair is one of continual coming and going. It's similar with trends in the cosmetics industry. But, as the past two years have shown, there are trends, desires, and needs that are here to stay.
A new view of aging is on the rise
Consumers are on their longevity journeys. They’re making behavioral changes now for the betterment of their future selves. The goal: live healthier for longer.
Energy-efficient and climate-adaptive products
Rising energy prices and climate change are shaping consumer behavior. Brands must adapt by prioritizing energy efficiency, transitioning to cleaner energy, and developing climate-adaptive products.
Curly/coily hair remains a largely untapped market
Greater acceptance of natural hair will increase demand for and interest in hair care innovation for curly/coily hair, a market that is still fairly niche.
Consumers all over the world want:
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Aging positively
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Premature aging defense
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Preventive solutions
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Transparency
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Time-saving solutions
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Focus on diversity
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Protection against environmental aggressors
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Scalp balance
Societal macro-movements influencing the Hair Care industry
Longevity & Health
Rising life expectancy demands a holistic approach to health, beauty, and sustainability for an aging population.
The Big Migration
Population Movements accelerate cultural mixing and resource tightness.
Climate Change & Eco-Proposition
The alarming effects of climate change on the environment, as well as the economic cost that comes with it, push humanity to act.
Identifying 3 Hair Care trends emerging from societal changes
The trends of Healthy living, Neo-ecology, and Personalization in Hair care are closely linked, emphasizing the significance of hair health and well-being alongside a commitment to environmental responsibility and individual expression.
Explore these hair care trends that promote a holistic approach, enhance environmental awareness, and deliver personalized solutions tailored to unique needs!
