Hair Care meets Transforming Textures Trend

How to create the ”Wow” effect without compromising on performance and protection for the environment?

Our Solid Moisturizing Balm starts out as a balm and once water is added, turns to a light and creamy hair conditioner.

The combination of Plantaquat^® NC, mixed with our powerful emollients, Cetiol^® SB 45 and Cetiol^® OE, strengthen, protect and intensely moisturize hair and scalp while provide lasting care and making the hair soft. Our active ingredient Irwinol^® LS 9890 improves hair volume, brightness and ease of combing.

And finally, this anhydrous transforming texture fits with the zero-waste trend for an ecological alternative.

Original, convenient with its on-the-go format and easy-to-use, this stick redefines tomorrow’s beauty!

The BASF solution for your Solid Moisturizing Balm

Product Name	Product Description	Claim Hint
Plantaquat^®NC	High performance compound especially developed to produce hair conditioning products	Very good conditioning, volume and hair breakage protection Approved by COSMOS
Cetiol^®SB 45	Unique quality shea butter due to its special hydrogenated fraction.	Skin care effect, with soft and pleasant long-term skin feel Soothing properties due to a high content of unsaponifiable matter Approved by COSMOS
Cetiol^®OE	Emollient is suitable for all cosmetic applications on a wide pH range.	Silky feeling Smooth touch 100% derived from natural, renewable feedstocks Approved by COSMOS
Irwinol^®LS 9890	Botanical butter that improves manageability of dry hair.	Improves hair volume, brightness and easy of combing Improves sensorial benefits of damaged hair Reduces combing force on dry hair