Trend Spotlights

Consumers are increasingly willing to explore new horizons in hair care, seeking products and routines tailored to their individuality, style, and specific needs.

Neo-ecology represents a significant evolution in our approach to personal care products, set against a backdrop where sustainability has become essential.

There are many ways to radiate health and happiness. Doing something good for yourself is much easier than you might think.

Our versatile waterless formulation Instant Care Balm to Powder provides long lasting moisture to both lips and dry facial areas. 

With our formulation Natural Hemp Body Lotion, experience a sense of well-being as your skin revels in deep hydration, leaving you feeling rejuvenated and refreshed.

Formulated as a balm, the innovative texture of our formulation Citrus Deo Balm allows easier application and a more pleasant experience of use compared to traditional deodorants in stick or spray form.

Based on our anionic surfactant 
Texapon^® SFA UP Powder this shampoo paste turns into a gentle, creamy cleansing action featuring a high foaming property.

Shampoo masks offer a convenient solution by combining the benefits of shampoo and mask in one step, allowing users to save time and effort in their hair care routine.

BASF has developed Healthy Glow Day Cream SPF 30, a day cream that combines #care with #protection in our summer routine, to prevent premature aging of the skin and sun-related spots.

With the formulation Menopause Intensive Face Cream, BASF has developed a powerful anti-aging moisturizer for women affected by this hormonal disruption. 

In line with environmental concerns, BASF has developed Easy {DIY} Shower Powder that helps to reduce plastic bottle pollution, paving the way for a zero-waste lifestyle.

This gentle cleanser is efficient in removing makeup and impurities without drying out the skin and leaves a pleasant and caring after feel.

The latest generation of facial cleansers, such as our Foaming Cleansing Powder, introduces transformative textures with great sensory benefits and fits perfectly with the more eco-conscious consumer.

Formulated according to NATRUE standards, our mild plant-based 
APG^® surfactants Plantacare^® 2000 UP and Plantacare^® 818 UP, in combination with Plantapon^® ACG 50 gently cleanse hair and scalp.

Do you want to significantly reduce your waste, your plastic consumption and only transport the active ingredients to your home? Discover a new eco-friendly shower ritual.

Premium All-gender Body Lotion, formulated according to the Cosmos standard for natural cosmetics, has no gender-related boundaries thanks to its selected fragrance.

Combined with fluid movements, Massage Oil Candle is said to relax your muscles and relieve tension due to the daily stress.

Active Algae Detox Mask is designed to detoxify the face by gently removing surface skin cells. Furthermore, the mask promotes the skin elasticity. 

Created for busy mornings, post-gym sessions and travelling, this new generation of hair treatment transforms hair in just a few seconds. Miracle Hair Rinse-off Fluid, instantly disperses into wet hair. 

Our active ingredient Purisoft^® combines the capacity to support the skin’s resistance to environmental stress and forms a protective film on the skin that facilitates the removal of micro-particles. 

Popular across the world and the cosmetic industry is aware that ingredients such as rice or soy are more than just a protein treatment. They are strengthening agents that help repair damaged hair and improve elasticity. 

Natural finish, radiance and second skin effect are the criteria that a tinted cream must meet. A fourth requirement was added: coverage that resists wearing a mask.

Serums are an effective way to adress the signs of aging and also to fulfill the consumer's desire to be more eco-conscious. Our Regenerating Anti-Aging Serum is a highly concentrated cocktail of probiotics and prebiotics stimulating hydration and firming the skin.

BASF has developed Revive Deep Hair Cream, an ultra-moisture leave-in cream, mainly for consumers with wavy, curly or coily hair but also for those who have dry and color hair.

BASF has developed “The Ultimate Protection toothpaste”, formulated according to Cosmos Standard for Natural Cosmetics. This formulation is safe in its composition, effective in its action and pleasant to use.

Consumers actively seek effective and environmentally friendly Sun Care products. We are proactive in the New Outdoors trend to develop formulations and digital tools that take into consideration claims such as reef-safe, ocean-safe, blue light protection.

Clear Sun Stick SPF 50 PA+++ is an innovative clear sunscreen stick with SPF 50 for sun & planet protection on-the-go supporting conscious consumers behavior.

“Dry” hair has a dull appearance, without tone and looks like straw. The Hydrating Milk Cream Shampoo improves combability and suppleness of the hair. A wellness cure for your hair.

The skin of the hands is thin and therefore sensitive. Our Intense Solid Hand Cream is a preservative-free concentrate that comes with many benefits. A true sensorial experience to protect the hands and keep them wonderfully soft and well-groomed.

Our elastic and flexible Jelly Hand Soap is described as a special sensation for the skin thanks to the combination of our natural Cosmos approved biopolymers 
Hydagen^® Clean and Rheocare^® XGN.

Developed for the whole family, our Natural & Scent-neutral Shower Cream is formulated according to Cosmos Standard for Natural Cosmetics and is perfume-free.

The BASF Gentle Buffing Mask is grain-free scrub, presented as an alternative to formulas containing microbeads. With its creamy and soft texture, it gently cleanses and purifies the skin. Your skin looks more refined and luminous.

Removing dead skin and waking up with a soft, clear complexion is very satisfying for all of us. A good facial scrub in our weekly skincare routine will help to provide us with healthy and glowing skin.

Our Green Leave-in Hair Mask, formulated according to Cosmos Standard for Natural Cosmetics, protects hair from daily stress agents. Let’s adopt this care spray for healthy, silky smooth, manageable and soft hair.

Solid Repairing Hot Oil helps to smooth and seal the hair cuticles, allowing them to maintain moisture balance. Get healthy shiny hair with this amazing and solid hair treatment.

How to create the ”Wow” effect without compromising on performance and protection for the environment? Our Solid Moisturizing Balm starts out as a balm and once water is added, turns to a light and creamy hair conditioner.

The efficient cleansing routines embed a new minimalist approach to satisfy consumers who want to be more eco-conscious. Our Purifying Charcoal Cleansing Powder has been developed in two versions. Both goes back to basics to showcase simplicity, transparency and sustainability.

In a future where water will become a protected resource, our way of consuming has now become more "responsible" and more ethical with waterless cosmetics. Easy-go Hydrating Face Stick, is an anhydrous formula, that contains no preservatives.

Hydration sticks are part of our daily lives. They are on-the-go, practical and efficient. Cooling Sensation Face stick is a moisturizing and relaxing treatment for eye area and face. Use alone, as a make-up base or at any time of the day to give freshness to the skin.

The multi-use Transformation Styling Lotion combines the texture of a wax and a cream to create unlimited looks for all hair types and brings more control, volume and movement to the hair.

Our body goes through a lot during our lifetime. The mix of ingredients with a creamy texture and a slight lemon scent restores and revitalizes your skin.

Zero waste shampoos are gaining popularity, owing to the growing adoption of a conscious and sustainable lifestyle and concerns regarding waste management.

Shower might seem like a simple daily routine, but it can be so much more than that. Our Transparent Caring Shower Gel formulated according to Cosmos Standard for Natural Cosmetics, offers a pure moment of well-being. 

Cleansing is one of the most important steps in any Skincare routine. Our Cream-to-Foam Facial Wash formula is described as a smooth cream that generates rich foam to deeply cleanse.

Powder to Foam Body Wash is the solution to enjoy your shower while preserving the environment by saving water, reducing shipping and packaging costs as well as overall carbon footprint.

Thanks to the fast spreading emollient Cetiol^® B, your nail polish will magically disappear, and your nails will be intensely cared for. Turn this manicure step into a real cocooning moment at home.

Within the world of skincare, consumers are embracing prebiotic and probiotic ingredients in microbiome skincare as a means of bolstering the body's first line of defense.

Our Multi Defense Emulsion formulated according to Cosmos Standard for Natural Cosmetics, takes care of your skin, both day and night. The emulsion is suitable either for the face, neck, décolleté, arms or hands.

Soothing Balm for Men is a natural inspired formula made without synthetic polymers, to apply after cleansing or directly after shaving. Make face care a wellness experience with BASF’s new formula Soothing Balm for Men.

Today’s innovations in the sun care sector have moved beyond simple UV protection to products with added skin benefits. The first BASF Water bi-phase transparent Sun Care Spray SPF 30 is a highly protective bi-phase formula with a light and refreshing water like texture.

The BASF Body Shaping Cream combines effectiveness, naturality and wellbeing. Global anti-aging treatments acting as body coaching specifically intended for the body’s mature skin. BASF Body Shaping Cream helps to reshape the body.

BASF Soothing Cleansing Butter is an innovative anhydrous formulation based on Cegesoft® VP, Cutina® PES and natural shea butter Cetiol® SB 45. This delicious melting texture is easy to apply on skin.

One of the latest trends coming from Asia is spray masks offering a refreshing and surprising texture. Refresh and boost your face with the BASF Spray to Mask. 

BASF Bi-phase bath gel is a necessary part of your daily hygiene. Shake the BASF Bi-phase bath gel and apply to the skin all over the body, then rinse. Your skin remains refreshed and soft cared. 

BASF Peel Off Mask is a very innovative 2 in 1 mask formula. BASF Peel Off Mask is made with Hydagen® 558P, an algae-based, natural rheology modifier, that leaves your skin supple, soft and intensely hydrated.

Make your beauty routine quicker and easier with your shower and shave treatment in one step. The BASF Shower n Shave is a unique gel that delivers the convenience of a cleanser and shaving cream in one product.

Add an essential step in your beauty routine with the BASF Kaolin Hair Mask. Formulated with natural Kaolin clay, the BASF Kaolin Hair Mask helps to boost your hair smoothness leaving you with long-lasting fresh and clean hair.

The BASF 3 in 1 Face Cream can be used as a smoothing caring day cream, as an enveloping and comforting night cream and/or as a recovering and nourishing face mask.

Similar to bubble gum texture, the new daily washing BASF Gum Scrub replies to young consumers expectations providing a unique bath, shower experience and fun-appeal.

Formulated with sugar crystals and natural oils, the BASF Sugar-Oil-Scrub helps to gently remove dead skin cells, refine the appearance of the skin and leave the skin soft and supple. 

Everyone knows radiance is the new beauty grail. To get it and remove that grey veil that makes our complexion look dull, a night peeling application is a suitable solution. 

Consumers who suffer from external damage to hair (chemical damage, air pollution) show stronger need for scalp care leave-in products. BASF Protective Hair Lotion makes your hair looking healthy and well cared for. 

BASF Bi-Phase Serum is a refreshing, lightweight bi-phase serum for thirsty skin. The combination of emollients Cetiol® Sensoft and Cetiol® Ultimate contributes to the pleasant after-feel with a silky, soft caring and waxy-dry skin sensation.

The BASF “Phyto-Care” Complex Conditioner provides a long lasting conditioning effect and keeps the hair strong for a young natural look. The hair looks healthy and well cared for. 

Filled in one chamber can, the BASF Smooth & Moisturizing Whipped Cream based on SWOP™ Technology and produced in cold process, provides a very nice creamy and soft stable mousse in hands.

Micellar technology has been a mainstay of the beauty world for years and this claim is now being used in shampoo. This BASF sulfate-free formula provides an excellent result on wet combing performance. 

The BASF Moisturizing Gel with Aloe Vera cares for dry skin and helps it looking smooth and supple; furthermore the skin is hydrated day after day. BASF Moisturizing Gel with Aloe Vera leaves your skin with a comfortable and refreshing feeling. 

The BASF Anti Hair Breakage Mask  make your hair look healthy and shiny. It offers very good anti-hair breakage as well as very good wet combability results. It helps to strengthen the hair fiber.

Mature skin above the age of 60 has different needs: It should be kept well-hydrated, cell renewal and collagen production needs to be boosted. ASF Hydra Golden Age cream features a rich and smooth memory shape texture enriched with the active ingredient Linefactor™ C.

Start moisturizing while you’re still in the shower: A new convenient moisturizing solution that leaves your skin smooth after shower.

Delivered in a foam pump container, the BASF Foaming Micellar Water transforms into a very creamy and soft foam thanks to the addition of mild surfactants and Lamesoft® PO 65.

Because of their natural image, food ingredient based products are still highly attractive. The BASF Creamy Milk Shampoo gently cleanses and smoothens the hair. Our formula improves wet hair combability, feel and shine. 

In addition to UVA and UVB filters, the BASF Protecting Water Spray SPF 30 contains humectants and emollients to help hydrate and soften your skin. It looks and feels like an ultra-light sunscreen spray very easy to use.

The sensitive claim often comes together with other claims like: dry skin, natural and free from. BASF ingredients allow to formulate qualitative sensitive face care products which cover the main claims used in the sensitive skin care market.

The BASF Jelly & Shimmer Conditioner has an attractive and energetic appearance as it is transparent yellow with golden effect pigments. Additionally it offers very good anti hair breakage as well as very good wet combability results.

The BASF solution Argan Shake is a biphasic hair conditioner providing outer and inner care. The oil phase acts on the hair’s surface, while the micro-protein in the water phase penetrates the hair to protect it from within. 

The usage of an Intense Hydration Butter as a pre-shampoo treatment is part of a multi-step treatment routine, seen in hair care recently. 

The BASF Spray & Care instant moisturizing body spray ensures a fast and comfortable application with a quick absorption. Leaving a pleasant, non-greasy and non-sticky feeling on the skin.

The BASF solution Shimmering Dry Oil is a dry oil with effect pigments which absorbs quickly and moisturizes the skin. Furthermore, it provides the skin with shimmering, softness and silkiness. It is suitable for body as well as for hair applications.

Cosmetics market sees a strong demand for cleansing products with mild and extra caring properties. Oil products have strongly expanded also in the facial cleansing segment. BASF ingredients allow to formulate cleansing oils which offer caring properties, skin softness as well as mild cleansing.

The BASF Cleansing Conditioner formula is a cleansing and conditioning creamy texture. It is proven to present better sensory properties than important benchmarks.

Formulated for men’s tattooed skin, the BASF Moisturization for Tattooed Skin moisturizes and supports the hydration level of the skin thanks to its combination of the active ingredients AMC™ Advanced Moisture Complex NP and Sphingoceryl™.

The Lipofructyl^® Moringa Oil combined with three light emollients deliver enhanced skin conditioning benefits making skin feel supple while softening and giving the beard a healthy effect.

The BASF Hydra Splash Cream SPF 10 is designed with a special combination of active ingredients, emollients and UV filters providing protection against signs of premature aging and leaving the skin deeply hydrated with a pleasant feeling of tightness.