Shampoo meets Hydrating Care
Shampoo meets Hydrating Care
“Dry” hair has a dull appearance, without tone and looks like straw.
The Hydrating Milk Cream Shampoo improves combability and suppleness of the hair. Such a good conditioning shampoo can give the consumer the perception of moisturized hair.
The shampoo formulation is a gentle, daily-cleansing formulation that not only conditions the hair but also moisturizes the scalp thanks to our active ingredients Hyalurosmooth® and Almondermin®. Lamesoft® Balance stabilizes and enhances the milky appearance obtained with Lamesoft® TM Benz that helps to communicate the caring effect to the scalp and the hair fiber.
The gentle plant-based APG® surfactant Plantacare® 818 UP, in combination with Dehyton® PK 45, is an alternative to sulfate surfactants and provides excellent foaming and cleansing properties.
A wellness cure for your hair!
Read more...The BASF solution for your Hydrating Milk Cream Shampoo
| Product Name | Product Description | Claim Hint |
| Dehyton® PK 45 | Skin compatible amphoteric surfactant that can be used to reduce the irritation potential of traditional primary surfactants. |
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| Plantacare® 818 UP | A nonionic surfactant standing for first-rate environmental and skin compatibility profile, creating a perfect synergy of mildness, foaming performance and effective cleansing. |
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| Hyalurosmooth® LS 8998 |
Extracted from the Indian Cassia angustifolia |
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| Almondermin® AF LS 8767 | Complex of high molecular weight heteropolysaccharides from almond, marshmallow and flax |
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| Lamesoft® Balance | A biodegradable, efficient stabilizer for rinse-off products |
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| Lamesoft® TM Benz | A wax dispersion for opaque body and hair cleansing preparations. |
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