Hair Care meets Zero Waste trend

Zero waste shampoos are gaining popularity, owing to the growing adoption of a conscious and sustainable lifestyle and concerns regarding waste management. Consumers are preferring eco-friendly products to reduce waste and ecological footprints.

Our anionic co-surfactant Jordapon^® SCI Powder helps to obtain a mild cleansing action while our COSMOS approved* conditioning polymer Dehyquart^® Guar HP provides high performance in wet and dry combability.

Powder to Foam Transforming Shampoo can be used in 2 ways: direct use in powder form under the shower or as a pre-mixed DIY shampoo.

Adapting a zero-waste hair care routine is one of the easiest changes we can make!

The BASF solution for your Powder-To-Foam Transforming Shampoo

Product Name	Product Description	Claim Hint
Jordapon® SCI Powder	Mild anionic surfactant for use in personal care cleansing products.	Mild to skin and eyes Good foam in hard and soft water Impart a soft after feel to skin Suitable for sulfate surfactant alternative cleansing formulations Readily biodegradable
Dehyquart® Guar HP	Conditioning polymer.	High conditioning performance Compatibility with anionic surfactants Approved by COSMOS
Rheocare® XGN	Pure Vegan Xanthan Gum, excellent stabilizer and thickener for emulsions and surfactant-based formulations.	100% derived from natural, renewable feedstocks Approved by COSMOS Vegan
Cetiol® Ultimate	100% renewable-based, volatile, ultra fast-spreading and dry emollient; a natural based alternative to Cyclomethicone.	Volatile, ultra fast-spreading, ultra light hydrocarbon emollient Gives a silicone oil-like, powdery and waxy-dry skin feel Recommended for concepts acc. to COSMOS, NATRUE
DulceminTMPW BIO LS 9903		Suitable for split, dull, brittle, thin or dry hair Repairs hair weakened by bleaching, coloring or perming Reduces irritation caused by some surfactants