Oil meets Beard Care

The Beard Care trend is driven in part by changes in male shaving habits. Beards appeal to millennials but also to older people who see the re-emergence of beards as a cultural phenomenon. The number of men who don't shave at all is up across all age groups. New line of facial hair care like oil and balm products is benefiting from this growing trend.

Our BASF Men's Grooming Oil is designed to soften the beard, offering a natural look in just one simple step. The Lipofructyl^® Moringa Oil combined with three light emollients deliver enhanced skin conditioning benefits making skin feel supple while softening and giving the beard a healthy effect. Quickly absorbed, highly nourishing it leaves you looking and feeling refreshed.

The BASF solutions for your Men's Grooming Oil

Product Name	Product Description	Claim Hint
Cetiol^®Sensoft	The very light, “happy” emollient with multifunctional softness.	Multifunctional softness Luxurious, silky, and velvety after-feel.
Cetiol^®CC	The high-value, dry emollient which delivers a sensorial soft product experience due to its high-spreading ability.	Fast spreading emollient Good emulsifiability >70% derived from natural, renewable feedstocks Silicone alternative Approved by COSMOS RSPO MB grade available Readily biodegradable
Cetiol^®C5	100% natural-based fast spreading emollient providing silicone-like after feel.	Smoothness 100 % derived from renewable feedstocks Silicone alternative Approved by COSMOS
Lipofructyl^®MO	It is an oil obtained by cold pressing of the seeds of the exotic tree Moringa oleifera	Improves hair softness, brightness and brilliance Improves hair combing