Milk meets Hair Shampoo

Because of their natural image, food ingredient based products are still highly attractive. Although milk proteins and the “milk story” are rather traditional in skin care, we do see hair milk shampoos in the market, to respond to the consumer need of soft textures.

The BASF Creamy Milk Shampoo gently cleanses and smoothens the hair. The caring formula with milk proteins combined with the pearlizer Euperlan^® Bright gives your hair a healthy, smooth and brilliant effect. Based on the high performance conditioning combination of Dehyquart^® Guar HP and the conditioner booster Plantasil^® 4V, our formula improves wet hair combability, feel and shine.

The BASF solutions for your Creamy Milk Shampoo

Product Name	Product Description	Claim Hint
Plantasil^®4V	Conditioning booster	High conditioning performance Effectiveness on damaged hair Increases care effect
Euperlan^®Bright	Highly concentrated, pumpable dispersion of pearlizing agents and amphoteric surfactant	Cold processable Easy handling 70% derived from renewable feedstocks